Marketing Manager, Downstream Integration

Stryker; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Stryker is seeking a strategic leader for its Endoscopy division in a hybrid role based in Flower Mound, TX. You will guide the portfolio strategy, work closely with sales leadership, and translate marketing plans into actionable initiatives that drive commercial success for a complex product line in a fast-paced environment.

You will lead pricing strategy, market positioning, and cross-functional collaboration with R&D, operations, and field teams.

Qualifications

• Bachelor's degree required.
• 8+ years of professional experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or related commercial function.
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications.
• Experience working cross-functionally to support commercialization/marketing of products or solutions.

Responsibilities

• Lead the team responsible for the product/portfolio strategy and align with sales leadership to ensure commercial readiness and sales enablement.
• Extract strategy from marketing plans and integrate insights to support sales effectiveness and technical selling.
• Coach on market positioning and competitive strengths/weaknesses with tools and messaging for sales.
• Share market intelligence and customer feedback to inform strategy and positioning.
• Establish pricing strategy, including contract pricing, with sales teams to support deals and growth.
• Develop KPI strategy and monitor go-to-market success and adoption.
• Supervise data collection, analysis, and reporting to track marketing impact and sales performance.
• Lead hiring, development, and performance management of team members; foster growth and accountability.

Skills

Team leadership

Marketing strategy

Sales enablement

Pricing strategy

Go-to-market

Cross-functional collaboration

Financial acumen

KPI development

Data analysis

Education

Bachelor's degree

Job description

Work Flexibility: Hybrid or Onsite

Join Stryker's Endoscopy division as a strategic leader supporting our cutting-edge OR Integration portfolio -a space where technology, innovation, and impact meet in the operating room. This is a unique opportunity to lead a high-performing team at the intersection of marketing and sales strategy , driving product launches and commercial success for a complex technical product line. If you're passionate about transforming healthcare through innovation and thrive in cross-functional, fast-paced environments, we want to hear from you. Help shape the future of surgical workflows with one of the world's leading medical technology companies.

Work arrangement: Hybrid position based in Flower Mound, TX, with an expectation of working onsite a minimum of 2-3 days per week and flexibility to work from home occasionally. This role requires a 30% travel requirement

Connected OR operating system | Stryker

The iSuite Experience | Stryker

What you will do:

• Lead the team responsible for the product or portfolio strategy, aligning closely with sales leadership to ensure commercial readiness and sales enablement.
• Guide others to deconstruct and extract the strategy from a well-written marketing plan, integrating insights to support sales effectiveness and technical selling.
• Coach others on the market positioning and strengths/weaknesses of key competitors, providing tools and messaging to support a competitive sales approach.
• Share marketing intelligence and information with team, including customer insights and feedback from the sales field to inform strategy and product positioning.
• Establish pricing strategy, including contract pricing, in collaboration with sales teams to support deal structures and growth targets.
• Coach others on how to utilize the product or portfolio structure to maximize brand equity and support the sales cycle across multiple customer segments.
• Demonstrate financial acumen to drive ROI across marketing and sales efforts, ensuring alignment with revenue goals.
• Develop an effective KPI strategy for the business, integrating key sales performance metrics and funnel insights to monitor product launch success and adoption.
• Supervise others in their use of data collection, analysis, and reporting tools to track both marketing impact and sales performance.
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Promote an environment that fosters personal growth and development, while nurturing sales acumen and customer-facing excellence.
• Hold team accountable to deliver high quality results with passion, energy, and drive to meet business priorities-especially during critical product launches and market expansions.
• Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives, including tight alignment with sales, R&D, operations, and field-based teams to ensure go-to-market success.

What you will need:

Required:

• Bachelor's degree.
• Minimum of 8 years of professional work experience .
• Experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or a related commercial function .
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities for products or solutions.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications .
• Experience working cross-functionally to support the commercialization and/or marketing of products or solutions.

Preferred:

• MedTech sales experience , including direct experience selling capital equipment, medical devices, technology, or other complex healthcare solutions.
• 5+ years of MedTech marketing experience , particularly downstream or product marketing.
• Experience marketing or selling complex technical products or capital equipment .
• Experience developing and executing commercialization plans and product launch strategies .
• Experience translating complex technical products and solutions into clear, compelling customer value propositions and stories .
• Experience presenting to and engaging customers and stakeholders in small and large group settings .
• Experience working with hospital customers and/or healthcare decision-makers.
• Experience supporting a sales organization through sales enablement, product messaging, customer meetings, or field support .
• Demonstrated experience using customer insights to inform product positioning, messaging, or commercialization activities .

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