Marketing Manager, Downstream Integration

Stryker Corporation; Flower Mound (TX); Hybrid; USD 130,000 - 216,000; Full time

Job summary

Stryker Corporation in Flower Mound, TX seeks a strategic leader to drive product marketing and sales strategy for our Endoscopy division. Hybrid role with onsite 2–3 days weekly and travel up to 30% to support launches and market expansion.

You will guide pricing, develop KPI-driven strategies, and align cross-functional teams to deliver commercial success for complex surgical technologies.

Qualifications

• Bachelor’s degree required.
• 8+ years of professional experience.
• Experience in MedTech sales, product marketing, or related commercial function.
• Experience supporting commercialization plans and product launches.

Responsibilities

• Lead the team for product or portfolio strategy, aligning with sales leadership for readiness and enablement.
• Deconstruct and extract strategy from marketing plans to support sales effectiveness and technical selling.
• Coach on market positioning and competitor strengths/weaknesses with messaging for sales.
• Share intelligence from customer insights and sales feedback to inform strategy.
• Establish pricing strategy, including contract pricing, with sales to support deals and growth.

Skills

Sales enablement

Marketing strategy

Cross-functional leadership

Pricing strategy

Competitive analysis

Education

Bachelor’s degree

Job description

Work Flexibility: Hybrid or Onsite Join Stryker's Endoscopy division as a strategic leader supporting our cutting-edge OR Integration portfolio - a space where technology, innovation, and impact meet in the operating room. This is a unique opportunity to lead a high-performing team at the intersection of marketing and sales strategy, driving product launches and commercial success for a complex technical product line. If you're passionate about transforming healthcare through innovation and thrive in cross-functional, fast-paced environments, we want to hear from you. Help shape the future of surgical workflows with one of the world's leading medical technology companies. Work arrangement: Hybrid position based in Flower Mound, TX, with an expectation of working onsite a minimum of 2-3 days per week and flexibility to work from home occasionally. This role requires a 30% travel requirement Connected OR operating system | Stryker The iSuite Experience | Stryker

What you will do:

• Lead the team responsible for the product or portfolio strategy, aligning closely with sales leadership to ensure commercial readiness and sales enablement.
• Guide others to deconstruct and extract the strategy from a well-written marketing plan, integrating insights to support sales effectiveness and technical selling.
• Coach others on the market positioning and strengths/weaknesses of key competitors, providing tools and messaging to support a competitive sales approach.
• Share marketing intelligence and information with team, including customer insights and feedback from the sales field to inform strategy and product positioning.
• Establish pricing strategy, including contract pricing, in collaboration with sales teams to support deal structures and growth targets.
• Coach others on how to utilize the product or portfolio structure to maximize brand equity and support the sales cycle across multiple customer segments.
• Demonstrate financial acumen to drive ROI across marketing and sales efforts, ensuring alignment with revenue goals.
• Develop an effective KPI strategy for the business, integrating key sales performance metrics and funnel insights to monitor product launch success and adoption.
• Supervise others in their use of data collection, analysis, and reporting tools to track both marketing impact and sales performance.
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Promote an environment that fosters personal growth and development, while nurturing sales acumen and customer-facing excellence.
• Hold team accountable to deliver high quality results with passion, energy, and drive to meet business priorities—especially during critical product launches and market expansions.
• Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives, including tight alignment with sales, R&D, operations, and field-based teams to ensure go-to-market success.

What you will need:

• Required: Bachelor’s degree.
• Minimum of 8 years of professional work experience.
• Experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or a related commercial function.
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities for products or solutions.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications.
• Experience working cross-functionally to support the commercialization and/or marketing of products or solutions.
• MedTech sales experience, including direct experience selling capital equipment, medical devices, technology, or other complex healthcare solutions.
• 5+ years of MedTech marketing experience, particularly downstream or product marketing.
• Experience marketing or selling complex technical products or capital equipment.
• Experience developing and executing commercialization plans and product launch strategies.
• Experience translating complex technical products and solutions into clear, compelling customer value propositions and stories.
• Experience presenting to and engaging customers and stakeholders in small and large group settings.
• Experience working with hospital customers and/or healthcare decision-makers.
• Experience supporting a sales organization through sales enablement, product messaging, customer meetings, or field support.
• Demonstrated experience using customer insights to inform product positioning, messaging, or commercialization activities.

United States of America Pay Ranges: US10: $129,800 - $216,400 USD Annual View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 30% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.