Senior Manager, Upstream Marketing (Hybrid)

Stryker Corporation; Waltham (MA); Ibrido; USD 163.000 - 271.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work arrangement

Descrizione del lavoro

Stryker Corporation in Boston, MA seeks a Sr. Manager, Upstream Marketing to define and lead upstream strategy for key portfolios from discovery to commercialization.

You will translate customer, clinical, and market insights into differentiated value propositions and shape lifecycle management with R&D, Clinical, and cross‑functional teams. The role requires 10+ years in marketing, 4+ years of people leadership, and experience in endovascular/cardiovascular spaces, with a hybrid on-site

Competenze

• Bachelor’s degree and 10+ years of work experience in marketing or related roles.
• MBA or Master’s Degree preferred for strategic leadership in medtech.
• 4+ years of people management experience and leadership of cross‑functional teams.
• Upstream marketing experience in endovascular or cardiovascular spaces.

Mansioni

• Lead market intelligence and competitive strategy to improve market penetration.
• Translate VOC and market insights into differentiated value propositions.
• Identify unmet needs and inform product/portfolio direction with R&D and Clinical.
• Own portfolio lifecycle strategy from discovery through commercialization.
• Lead NPD processes with cross‑functional teams from concept to pre‑launch.
• Educate teams on portfolio strategy and benchmark against industry standards.
• Build strategic KOL relationships to support evidence generation and claims.

Conoscenze

Upstream marketing experience

People management

Market research

Cross-functional partnership

Formazione

Bachelor’s degree

MBA / Master’s Degree

Strumenti

Microsoft Office

Descrizione del lavoro

Work Flexibility: Hybrid Stryker’s acquisition of Amplitude Vascular Systems (AVS) brings together AVS’s expertise in intravascular lithotripsy (IVL) technology with Stryker’s global scale and commitment to medical innovation. Our new Waltham, MA location offers an opportunity to join a growing team and help shape the future of this technology within Stryker. As a Sr. Manager, Upstream Marketing you will be responsible for defining and leading the upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. In this role, you will translate deep customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction through close partnership with R&D, Clinical, and cross functional stakeholders. The Sr. Manager influences senior leadership decision-making and ensures strategic alignment from early discovery through commercialization in a dynamic and competitive healthcare environment. This role is located in Boston, MA and requires onsite presence (~4 days per week except for travel days) at the Stryker PV office in that location. Also requires occasional travel to our Irvine, CA office, to support collaboration, team engagement, and business needs.

What you will do

• Lead competitive and market intelligence efforts by advising on major competitors, anticipating future threats, and proactively adjusting strategy to improve market penetration and positioning.
• Drive deep customer and market understanding through VOC, market research, surveys, and trend analysis, translating qualitative and quantitative insights into clear, actionable business strategies.
• Identify unmet needs and innovation opportunities by validating key assumptions and partnering cross‑functionally to inform product, service, and portfolio direction.
• Own portfolio and lifecycle strategy, guiding products from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
• Lead and influence the new product development process, collaborating with R&D, Clinical, and cross‑departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long‑term portfolio and segment strategies to gain organizational alignment while educating teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic KOL relationships, partnering with Clinical Affairs to support evidence generation, clinical claims strategy and market credibility.
• Anticipate healthcare market dynamics and environmental trends, proactively recommending adjustments to marketing objectives, brand architecture, and competitive positioning.
• Guide pricing and value strategies by managing price competition, aligning with business unit goals and linking marketing investments to customer acquisition and retention objectives.

What you need

• Required Bachelor’s degree 10+ years of work experience
• Preferred MBA / Master’s Degree 7+ years medical device or marketing/sales experience within cardiovascular space
• 4+ years of people management experience
• Upstream marketing experience in endovascular, cardiovascular, VTE, or structural heart
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

United States of America

Pay Ranges: US20: $162,700 - $271,100 USD Annual View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better.

We offer innovative products and services in Orthopaedics, Medical and Surgical, and neurotechnology and spine that help improve patient and hospital outcomes.

We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com

Work Flexibility

• Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location.
• Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based.
• Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category.
• Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.