MedTech Marketing Lead: OR Integration & Launch

Stryker; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Stryker is seeking a strategic leader for its Endoscopy division in a hybrid role based in Flower Mound, TX. You will guide the portfolio strategy, work closely with sales leadership, and translate marketing plans into actionable initiatives that drive commercial success for a complex product line in a fast-paced environment.

You will lead pricing strategy, market positioning, and cross-functional collaboration with R&D, operations, and field teams.

Qualifications

• Bachelor's degree required.
• 8+ years of professional experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or related commercial function.
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications.
• Experience working cross-functionally to support commercialization/marketing of products or solutions.

Responsibilities

• Lead the team responsible for the product/portfolio strategy and align with sales leadership to ensure commercial readiness and sales enablement.
• Extract strategy from marketing plans and integrate insights to support sales effectiveness and technical selling.
• Coach on market positioning and competitive strengths/weaknesses with tools and messaging for sales.
• Share market intelligence and customer feedback to inform strategy and positioning.
• Establish pricing strategy, including contract pricing, with sales teams to support deals and growth.
• Develop KPI strategy and monitor go-to-market success and adoption.
• Supervise data collection, analysis, and reporting to track marketing impact and sales performance.
• Lead hiring, development, and performance management of team members; foster growth and accountability.

Skills

Team leadership

Marketing strategy

Sales enablement

Pricing strategy

Go-to-market

Cross-functional collaboration

Financial acumen

KPI development

Data analysis

Education

Bachelor's degree

Job description

Stryker is seeking a strategic leader for its Endoscopy division in a hybrid role based in Flower Mound, TX. You will guide the portfolio strategy, work closely with sales leadership, and translate marketing plans into actionable initiatives that drive commercial success for a complex product line in a fast-paced environment.

You will lead pricing strategy, market positioning, and cross-functional collaboration with R&D, operations, and field teams.