Marketing Manager, Digital Growth & Channel Strategy

Barron; Glendale (AZ); On-site; USD 90,000 - 130,000; Full time

Job summary

Barron is seeking a Marketing Manager to architect a revenue-focused marketing engine that bridges independent reps, distributors, and direct channels. You will shape a roadmap that blends AI, SEO, and ecommerce to generate qualified leads and measurable revenue while managing cross-functional execution.

You will lead campaigns, product launches, and marketing projects, translating data into leadership-ready recommendations and optimizing digital experiences across sites and landing pages.

Qualifications

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.

Responsibilities

• Build a Revenue-Focused Marketing Strategy connecting digital initiatives, customer engagement, lead generation, and sales growth.
• Drive digital growth, SEO, and ecommerce to improve product discovery and online conversion.
• Strengthen distribution channels and direct customer relationships with coordinated programs.
• Turn strategy into execution by leading campaigns, launches, and cross-functional initiatives.

Skills

B2B marketing

Digital strategy

SEO & ecommerce

CRM & marketing automation

AI in marketing

Channel marketing

Tools

CRM platforms

Marketing automation tools

Job description

Marketing Manager, Digital Growth & Channel Strategy

An established commercial lighting company in the west valley is seeking a forward-thinking Marketing Manager who understands that the future of B2B marketing is driven by technology, intelligent customer targeting, strong digital visibility, and measurable sales performance.

Our business operates through an established network of independent manufacturer's representatives and distributor relationships, while strategically expanding our direct customer engagement and market development efforts. We're looking for someone who can bridge these channels, identify opportunities others may overlook, and create a marketing engine that directly contributes to business growth.

This is not a role for someone who simply manages an advertising calendar or coordinates promotional materials. We need a strategic thinker who is equally comfortable developing a roadmap and rolling up their sleeves to make it happen.

You'll thrive here if you are already using AI to reimagine workflows, understand how SEO and ecommerce influence purchasing decisions, and know how to convert marketing investments into qualified leads, sales opportunities, and revenue.

What You'll Own

Build a Revenue-Focused Marketing Strategy

• Develop and execute a measurable marketing roadmap connecting digital initiatives, customer engagement, lead generation, and sales growth.
• Establish marketing priorities based on market opportunities, customer behavior, channel performance, and revenue potential.
• Create performance metrics covering qualified leads, conversion rates, pipeline contribution, and revenue influence.

Drive Digital Growth, SEO & Ecommerce

• Lead technical SEO, content strategy, competitive analysis, and organic lead generation.
• Improve ecommerce performance, digital product discovery, and online customer conversion.
• Optimize website experiences, landing pages, and digital customer journeys.
• Use analytics, customer insights, and performance data to refine marketing investments.
• Identify, implement, and scale AI-driven marketing tools for efficiency, insights, personalization, and campaign effectiveness.
• Develop automated workflows for lead nurturing, customer engagement, and sales follow-up.
• Evaluate emerging technologies and recommend improvements that create competitive advantage.

Strengthen Distribution Channels & Direct Customer Relationships

• Develop coordinated programs for independent sales representatives, electrical distributors, and direct-market sales.
• Understand how channel relationships influence product selection, purchasing behavior, and loyalty.
• Build targeted outreach to contractors, facility managers, engineers, architects, and institutional buyers.
• Partner with Sales on vertical campaigns targeting healthcare, education, correctional facilities, and commercial markets.

Turn Strategy Into Execution

• Collaborate across Sales, Product Development, Engineering, and leadership to prioritize initiatives.
• Lead campaigns, product launches, marketing projects, and external partners.
• Build systems and processes that improve accountability and execution.
• Translate data into actionable recommendations for leadership.

What We're Looking For

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.
• Experience with CRM platforms, marketing automation, and performance reporting.
• Strong cross-functional project management and direct customer engagement capabilities.
• A strategic mindset paired with a willingness to personally execute.
• Experience in commercial lighting, electrical products, manufacturing, building materials, or other technical B2B distribution industries is strongly preferred.

The Person We're Excited to Meet

You ask, "Why are we doing it this way?" and then present a better approach. You modernize established businesses without losing the channels that made them successful. You know AI should already be influencing how companies operate. You measure marketing by engagement, qualified leads, customer acquisition, and sales growth, not how much content gets produced.

What Makes This Opportunity Different?

You'll have meaningful autonomy, direct collaboration with leadership, and the opportunity to integrate traditional sales channels with modern digital and direct-market strategies. We value curiosity, sound judgment, accountability, innovation, and execution.

If you want to own more than a marketing calendar and build something that moves the business forward, we'd like to meet you.