Director of Marketing

W3Global; Miami (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

W3Global seeks an experienced Director of Marketing to lead the North American function for a multi-brand architectural lighting organization. Oversee strategy, brand development, digital marketing, product launches, trade shows, budget, and team leadership.

You will partner with executive leadership, sales, and international teams to drive brand awareness and market growth across regions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive marketing experience with leadership responsibilities.
• Direct architectural lighting industry experience required.
• Experience in architectural or commercial lighting, lighting manufacturing, or related AEC/specification-driven industries.
• Proven experience managing marketing budgets, large-scale projects, cross-functional initiatives, and marketing teams.
• Strong understanding of brand strategy, product marketing, digital marketing, and go-to-market strategies.
• Proficiency with Google Analytics, CRM platforms, website CMS, social media tools, and project management software.
• Excellent leadership, communication, organizational, analytical, and project management skills.
• Ability to work effectively with executive leadership, sales, product development, and international teams.

Responsibilities

• Develop and execute the overall North American marketing strategy across multiple brands.
• Lead major marketing initiatives, including product launches, brand campaigns, website updates, collateral, and trade show programs.
• Manage the annual marketing budget, allocate resources, track spending, and evaluate ROI.
• Oversee digital marketing initiatives, including websites, email campaigns, social media, CRM, and marketing analytics.
• Partner with sales and product development teams on product positioning, marketing materials, training, and sales enablement.
• Lead planning and execution of industry trade shows, events, showroom activations, and regional marketing programs.
• Manage, mentor, and develop the marketing team while establishing priorities and accountability.
• Collaborate with executive leadership and international stakeholders to align regional marketing efforts with broader business goals.
• Monitor industry trends, customer feedback, and competitive activity to identify growth opportunities.

Skills

Leadership

Strategic planning

Brand strategy

Digital marketing

Communication

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CRM platforms

CMS

Social media tools

Project management software

Job description

About The Opportunity

Architectural Lighting Experience is REQUIRED.

We are seeking an experienced Director of Marketing to lead the North American marketing function for a multi-brand organization in the architectural lighting industry.

This role will oversee marketing strategy, brand development, digital marketing, product launches, trade shows, budget management, and team leadership. The Director will partner with executive leadership, sales, product development, and international teams to drive brand awareness, market growth, and overall business objectives.

Key Responsibilities

• Develop and execute the overall North American marketing strategy across multiple brands.
• Lead major marketing initiatives, including product launches, brand campaigns, website updates, collateral, and trade show programs.
• Manage the annual marketing budget, allocate resources, track spending, and evaluate ROI.
• Oversee digital marketing initiatives, including websites, email campaigns, social media, CRM, and marketing analytics.
• Partner with sales and product development teams on product positioning, marketing materials, training, and sales enablement.
• Lead planning and execution of industry trade shows, events, showroom activations, and regional marketing programs.
• Manage, mentor, and develop the marketing team while establishing priorities and accountability.
• Collaborate with executive leadership and international stakeholders to align regional marketing efforts with broader business goals.
• Monitor industry trends, customer feedback, and competitive activity to identify growth opportunities.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 8+ years of progressive marketing experience, including strategic planning and leadership responsibilities.
• Direct architectural lighting industry experience is required.
• Experience in architectural or commercial lighting, lighting manufacturing, or related AEC/specification-driven industries.
• Proven experience managing marketing budgets, large-scale projects, cross-functional initiatives, and marketing teams.
• Strong understanding of brand strategy, product marketing, digital marketing, and go-to-market strategies.
• Proficiency with Google Analytics, CRM platforms, website content management systems, social media tools, and project management software.
• Excellent leadership, communication, organizational, analytical, and project management skills.
• Ability to work effectively with executive leadership, sales, product development, and international teams.

Ideal Candidate

A strategic yet hands‑on marketing leader with strong commercial awareness, excellent communication skills, and the ability to balance big‑picture planning with execution. Must be collaborative, proactive, accountable, and experienced in building and developing high‑performing teams.

Travel Requirements

Approximately 10% travel for trade shows, industry events, customer visits, regional sales support, and training.