Digital Marketing & Ecommerce Specialist

Barron; Glendale (AZ); On-site; USD 60,000 - 90,000; Full time

Job summary

Barron in Glendale, AZ is seeking a Digital Marketing & Ecommerce Specialist to drive modern, AI-enabled marketing that converts website traffic into leads and revenue. The role requires hands-on experience with SEO, ecommerce, and B2B demand generation, plus a knack for aligning marketing with sales.

You’ll optimize content, nurture campaigns, and collaborate with Sales and Product teams to accelerate growth.

Qualifications

• 3+ years in hands-on digital marketing, ecommerce, or B2B demand generation.
• Strong knowledge of technical SEO, keyword strategy, analytics, and CRO.
• Experience with ecommerce platforms, CRM, marketing automation, and analytics.
• Proficient with AI tools to improve workflows and outcomes.
• Knowledge of B2B distribution networks and multi-channel sales.

Responsibilities

• Execute strategies to increase qualified leads, engagement, and sales opportunities.
• Optimize content, product listings, and landing pages for conversions.
• Support ecommerce growth and digital sales channels.
• Use AI and automation to boost productivity and campaign performance.
• Develop targeted email campaigns and digital advertising that drive results.
• Create technical content linking features to customer needs.

Skills

Digital marketing

Ecommerce

B2B demand-gen

SEO/Analytics

AI tools usage

CRM systems

Marketing automation

Content writing

Sales alignment

Tools

CRM software

Marketing automation tools

Web analytics tools

SEO tools

Job description

Digital Marketing & Ecommerce Specialist

We're Not Looking for Someone to Just Do Marketing. We're Looking for Someone Who Can Make Marketing Work.

We are an established commercial lighting company in the west valley entering an exciting stage of growth and modernization. With an existing national sales network of independent manufacturer's representatives, distributor relationships, and expanding direct-to-market opportunities, we're looking for an ambitious digital marketer who wants to help shape what comes next.

This is an opportunity for someone who sees marketing as more than social media, pretty graphics, and brand awareness. We want someone who understands how technology, AI, ecommerce, SEO, and targeted customer engagement come together to generate leads, influence purchasing decisions, and grow revenue.

You should be curious, resourceful, analytical, and excited about challenging traditional ways of doing business. If you're already experimenting with AI to work faster, analyzing search trends to find opportunities, and thinking about how to turn website traffic into actual customers, we want to meet you.

What You'll Do

• Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
• Optimize website content, product listings, and landing pages using advanced SEO practices to improve search visibility and conversions.
• Support the development and growth of ecommerce and digital sales channels.
• Use AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
• Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
• Create compelling technical product content that connects product features to customer needs and purchasing decisions.
• Support independent sales representatives and distributor partners with effective digital marketing tools, product resources, and lead-generation campaigns.
• Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
• Track website traffic, lead generation, conversion rates, and campaign performance to identify opportunities for improvement.
• Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.

What Makes You a Strong Candidate

• 3+ years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
• Strong working knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
• Experience with ecommerce platforms, CRM systems, marketing automation, and digital analytics.
• Active experience using AI tools to improve marketing workflows and outcomes.
• Understanding of B2B distribution, manufacturer representative networks, or multi-channel sales environments.
• Ability to write compelling customer-focused content and communicate technical products effectively.
• Comfortable conducting customer outreach and working directly with sales teams.
• A results-oriented mindset with the ability to connect daily marketing activities to measurable business outcomes.
• Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets is highly desirable.

Who Thrives Here?

Someone who doesn't wait to be told what to improve. Someone who sees an outdated process and starts researching a better solution. Someone who knows that AI is changing marketing and wants to be ahead of that change. Someone who gets excited about turning a search result into a lead, a lead into a customer, and a customer into long-term revenue.

Why This Opportunity?

You'll have the opportunity to influence how an established company embraces modern marketing technologies and builds new channels for growth. Your ideas will be welcomed. Your initiative will matter. And your results will be visible.

If you're ready to do more than maintain a marketing program, we want to hear how you'd help build a better one.