Director of Marketing, Growth & Digital Transformation

Barron's; Glendale (AZ); On-site; USD 180,000 - 260,000; Full time

Job summary

Barron's is seeking a senior marketing leader to transform its go-to-market strategy, bridging distributor channels and direct-market growth. The role emphasizes AI-enabled marketing, digital presence modernization, and cross-functional leadership to drive measurable business outcomes.

The candidate will own the marketing roadmap, collaborate with Sales, Product, and Operations, and guide a data-driven marketing organization focused on revenue growth.

Qualifications

• 10+ years of progressive B2B marketing and leadership.
• Experience with distributor networks and direct-market development.
• Proven track record of growth with measurable outcomes.
• Deep knowledge of SEO, ecommerce, digital marketing, and conversion optimization.
• Practical AI implementation and automation experience.

Responsibilities

• Develop and lead a comprehensive go-to-market strategy connecting brand, channels, and revenue.
• Modernize digital presence, ecommerce strategy, and user experience.
• Lead AI adoption roadmap and use AI-powered analytics.
• Bridge traditional distribution with direct-market growth.
• Own marketing budget and lead cross-functional initiatives.

Skills

Go-to-market strategy

Strategic leadership

B2B marketing

SEO & digital marketing

AI in marketing

Cross-functional leadership

Channel development

Budget management

Job description

Your Mission

Transform Marketing Into a Measurable Growth Engine

Develop and lead a comprehensive go-to-market strategy connecting brand positioning, distribution channels, digital visibility, direct engagement, and revenue. Build a roadmap with milestones, performance metrics, and commercial outcomes.

Modernize Our Digital Presence & Ecommerce Strategy

Lead the evolution of our digital ecosystem, including:

• Advanced technical SEO, organic search visibility, and content strategy.
• Ecommerce development, product discovery, and online conversion.
• AI-influenced search visibility and emerging customer discovery technologies.
• Website user experience and conversion-rate optimization.
• Digital lead generation, automation, and customer lifecycle engagement.
• Integrated CRM, analytics, and reporting that connect marketing with sales.

Make AI a Core Business Advantage

We're not looking for someone who occasionally uses AI to write marketing copy. We want someone who understands its transformational potential and has the judgment to put it to work.

• Develop a practical AI adoption roadmap for marketing.
• Automate repetitive work and improve operational efficiency.
• Use AI-powered analytics, segmentation, personalization, and predictive insights.
• Evaluate emerging platforms that improve customer acquisition and sales productivity.
• Build an adaptable marketing organization ready for ongoing technological change.

Bridge Traditional Distribution & Direct-Market Growth

Our established channels are a strength. Make them more effective while developing new opportunities.

• Support independent manufacturer's representative agencies and electrical distributor partners.
• Build digital sales enablement that improves channel effectiveness.
• Create direct outreach to end users, contractors, facility managers, engineers, architects, and institutional buyers.
• Prioritize opportunities in healthcare, education, correctional facilities, and specialized commercial markets.
• Align with Sales and executive leadership, balancing new sales opportunities with channel relationships.

Lead Strategy, People & Execution

• Set the marketing vision, priorities, and execution roadmap.
• Build and lead a high-performing, analytically minded, tech-fluent team.
• Partner with Sales, Engineering, Product Development, Operations, and executive leadership.
• Own marketing budget and evaluate investments against business performance.
• Lead process improvements that strengthen speed, accountability, and execution.
• Use market intelligence and customer insights to influence strategic decisions.

The Experience You Bring

• 10+ years of progressive B2B marketing, go-to-market, or commercial growth experience, including strategic leadership.
• Expertise in distributor-driven sales, independent representative networks, and direct-market development.
• Documented success executing growth strategies tied to measurable business outcomes.
• Deep knowledge of SEO, ecommerce, digital marketing, customer acquisition, technology, and conversion optimization.
• Practical AI implementation, automation, and emerging technology expertise.
• Experience leading complex, cross-functional initiatives or organizational modernization.
• Ability to turn long-term strategy into actionable execution plans.
• Strong analytical, financial, and business acumen with executive communication skills.
• Experience in commercial lighting, electrical distribution, building technologies, industrial manufacturing, or related technical B2B markets is highly valued. Experience modernizing an established organization is particularly attractive.

The Leadership Mindset We're Looking For

You recognize emerging technologies, changing customer expectations, and market opportunities before they become obvious. You challenge the status quo while bringing others with you. You can develop a five-year vision, break it into a 12-month roadmap, and explain what needs to happen in the next 30 days. You believe marketing should be a business growth function, not simply a support department.

Why This Opportunity Is Different

This is an opportunity to influence strategy, technology investments, market expansion, and the relationship between marketing and sales at a pivotal moment in an established company's evolution. We want a leader who values the freedom to think differently, the responsibility to make things happen, and the satisfaction of contributing to business growth.

If you're a strategic builder who believes the best marketing leaders understand technology, customers, distribution, and revenue, we want to have a conversation. Show us what you've built, what you've improved, and what you believe the future of B2B marketing should look like.