Digital Marketing & Ecommerce Specialist

Barron's; Glendale (AZ); On-site; USD 70,000 - 100,000; Full time

Job summary

Barron's in Glendale, AZ is seeking a hands-on Digital Marketing Specialist to accelerate B2B demand generation and ecommerce growth. You will implement SEO-focused strategies, optimize product listings and landing pages, and leverage AI tools to improve campaign productivity and results.

Collaboration with Sales and Product teams will drive measurable business outcomes. Experience in technical content, email marketing, digital ads, and partner enablement will be valued as you connect daily

Qualifications

• 3+ years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
• Strong knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
• Experience with ecommerce platforms, CRM systems, marketing automation, and digital analytics.
• Active experience using AI tools to improve marketing workflows and outcomes.
• Understanding of B2B distribution, manufacturer representative networks, or multi-channel sales environments.
• Ability to write customer-focused content and communicate technical products effectively.
• Comfortable conducting customer outreach and working directly with sales teams.
• A results-oriented mindset with the ability to connect daily marketing activities to measurable business outcomes.
• Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets is highly desirable.

Responsibilities

• Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
• Optimize website content, product listings, and landing pages using advanced SEO practices to improve search visibility and conversions.
• Support the development and growth of ecommerce and digital sales channels.
• Use AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
• Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
• Create compelling technical product content that connects product features to customer needs and purchasing decisions.
• Support independent sales representatives and distributor partners with effective digital marketing tools, product resources, and lead-generation campaigns.
• Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
• Track website traffic, lead generation, conversion rates, and campaign performance to identify opportunities for improvement.
• Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.

Skills

Digital marketing

Ecommerce

B2B demand generation

SEO

Content creation

Marketing automation

AI tools

Lead generation

Campaign optimization

Tools

CRM systems

Marketing automation

Digital analytics tools

AI-assisted marketing platforms

Job description

What You'll Do

• Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
• Optimize website content, product listings, and landing pages using advanced SEO practices to improve search visibility and conversions.
• Support the development and growth of ecommerce and digital sales channels.
• Use AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
• Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
• Create compelling technical product content that connects product features to customer needs and purchasing decisions.
• Support independent sales representatives and distributor partners with effective digital marketing tools, product resources, and lead-generation campaigns.
• Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
• Track website traffic, lead generation, conversion rates, and campaign performance to identify opportunities for improvement.
• Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.

What Makes You a Strong Candidate

• 3+ years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
• Strong working knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
• Experience with ecommerce platforms, CRM systems, marketing automation, and digital analytics.
• Active experience using AI tools to improve marketing workflows and outcomes.
• Understanding of B2B distribution, manufacturer representative networks, or multi-channel sales environments.
• Ability to write compelling customer-focused content and communicate technical products effectively.
• Comfortable conducting customer outreach and working directly with sales teams.
• A results-oriented mindset with the ability to connect daily marketing activities to measurable business outcomes.
• Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets is highly desirable.

Who Thrives Here?

Someone who doesn't wait to be told what to improve. Someone who sees an outdated process and starts researching a better solution. Someone who knows that AI is changing marketing and wants to be ahead of that change. Someone who gets excited about turning a search result into a lead, a lead into a customer, and a customer into long-term revenue.

Why This Opportunity?

You'll have the opportunity to influence how an established company embraces modern marketing technologies and builds new channels for growth. Your ideas will be welcomed. Your initiative will matter. And your results will be visible.

If you're ready to do more than maintain a marketing program, we want to hear how you'd help build a better one.