Marketing Director

Emerald Resource Group; Cleveland (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Emerald Resource Group in Cleveland, OH is seeking a Director of Marketing to shape strategic direction and manage daily operations. You will lead a talented team and drive multi-channel marketing initiatives across digital, print, and events.

The ideal candidate has 8+ years in marketing or sales, proven leadership, and deep experience in digital campaigns, analytics, content management, email marketing, and channel management (Amazon 2P and big-box partners). Competitive salary and benefits.

Qualifications

• Bachelor’s degree in business, marketing, communications or related field (Master’s preferred).
• 8+ years of marketing and/or sales experience.
• Experience managing multiple teams.
• Competitive salary and benefits.
• Dynamic and growing industry exposure.

Responsibilities

• Develop and implement a comprehensive marketing strategy across channels.
• Design and implement user-centered digital experiences (UX) for diverse audiences.
• Manage digital, print, tradeshow, and account-driven marketing initiatives.
• Oversee content management across online sales channels and brand messaging.
• Lead digital marketing campaigns including social media, paid ads and SEO.
• Develop and execute engaging email marketing campaigns to drive leads.
• Produce and manage large-scale tradeshow exhibits showcasing products/solutions.
• Analyze marketing data to track performance and identify improvements.
• Build strong relationships with sales, product, and leadership teams.
• Foster a collaborative and results-oriented marketing culture.

Skills

Leadership

Strategic thinking

Digital marketing

Analytics

Amazon 2P

Big box retail

Education

Bachelor's degree in business/marketing

Master's degree (preferred)

Tools

Google Analytics

SEO tools

Email platforms

CMS

Paid advertising platforms

Job description

Manufacturing and Distribution ( a company that domestically makes and sells goods)

Tools and Channels:

Experience with B2B and B2C both organic and digital with a national reach. Experience working with Big Box retail, Amazon 2P, and up-fitter networks.

Lead the Charge in a Dynamic Industry! Our company, a leading manufacturer, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.

Role Highlights:

• Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
• Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.

Objectives:

• Increase customer "share of wallet"
• Increase Market Share in brick and mortar and digital channels.
• Drive positive brand association.
• Increase "pull through" demand.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
• Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
• Manage all digital, print, tradeshow, and account-driven marketing initiatives.
• Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
• Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
• Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
• Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
• Analyze marketing data and metrics to track performance and identify areas for improvement.
• Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
• Foster a collaborative and results-oriented marketing culture.

The Ideal Candidate:

• Proven marketing leader: 5+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
• Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.
• Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Amazon 2P and big box retail channel management
• Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
• Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.
• Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.
• Passionate about the industry: A genuine interest in and a desire to contribute to the success of a leading manufacturer.

Minimum Qualifications:

• Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).
• 8+ years of marketing and/or sales experience.
• Experience managing multiple teams.
• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing industry.
• Collaborative and supportive work environment.
• Be a part of a team that is passionate about making a difference.