Marketing Manager, Digital Growth & Channel Strategy

Barron's; Glendale (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Barron's in the United States seeks an experienced B2B marketing leader to own a revenue-focused strategy across digital initiatives, SEO, ecommerce, and AI-driven optimization. You will drive lead generation, sales growth, and channel engagement while collaborating with sales, product, and leadership.

You will oversee marketing analytics, CRM, and automation programs, and lead cross-functional teams to execute campaigns and launches that move the business forward.

Qualifications

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.
• Experience with CRM platforms, marketing automation, and performance reporting.
• Strong cross-functional project management and direct customer engagement capabilities.
• A strategic mindset paired with a willingness to personally execute.
• Experience in commercial lighting, electrical products, manufacturing, building materials, or other technical B2B distribution industries is strongly preferred.

Responsibilities

• Build a revenue-focused marketing strategy and measurable roadmap.
• Lead SEO, content strategy, competitive analysis, and organic lead generation.
• Drive AI adoption and marketing automation for efficiency and personalization.
• Strengthen distribution channels and direct customer relationships across multiple buyers.
• Translate data into actionable recommendations for leadership and execution.

Skills

B2B marketing

Digital strategy

SEO & ecommerce

AI in marketing

CRM & marketing automation

Lead generation

Performance reporting

Cross-functional PM

Customer engagement

Channel marketing

Tools

CRM platforms

Marketing automation

Job description

What You’ll Own

Build a Revenue-Focused Marketing Strategy

• Develop and execute a measurable marketing roadmap connecting digital initiatives, customer engagement, lead generation, and sales growth.
• Establish marketing priorities based on market opportunities, customer behavior, channel performance, and revenue potential.
• Create performance metrics covering qualified leads, conversion rates, pipeline contribution, and revenue influence.

Drive Digital Growth, SEO & Ecommerce

• Lead technical SEO, content strategy, competitive analysis, and organic lead generation.
• Improve ecommerce performance, digital product discovery, and online customer conversion.
• Optimize website experiences, landing pages, and digital customer journeys.
• Use analytics, customer insights, and performance data to refine marketing investments.

Lead AI Adoption & Marketing Innovation

• Identify, implement, and scale AI-driven marketing tools for efficiency, insights, personalization, and campaign effectiveness.
• Develop automated workflows for lead nurturing, customer engagement, and sales follow-up.
• Evaluate emerging technologies and recommend improvements that create competitive advantage.

Strengthen Distribution Channels & Direct Customer Relationships

• Develop coordinated programs for independent sales representatives, electrical distributors, and direct-market sales.
• Understand how channel relationships influence product selection, purchasing behavior, and loyalty.
• Build targeted outreach to contractors, facility managers, engineers, architects, and institutional buyers.
• Partner with Sales on vertical campaigns targeting healthcare, education, correctional facilities, and commercial markets.

Turn Strategy Into Execution

• Collaborate across Sales, Product Development, Engineering, and leadership to prioritize initiatives.
• Lead campaigns, product launches, marketing projects, and external partners.
• Build systems and processes that improve accountability and execution.
• Translate data into actionable recommendations for leadership.

What We’re Looking For

• 6+ years of progressive B2B marketing experience with ownership of digital initiatives.
• Strong knowledge of distribution-based sales models, channel marketing, and direct customer acquisition.
• Proven success developing digital strategies that produce measurable business results.
• Advanced understanding of SEO, ecommerce, digital analytics, lead generation, and conversion optimization.
• Practical experience incorporating AI and automation into business or marketing processes.
• Experience with CRM platforms, marketing automation, and performance reporting.
• Strong cross-functional project management and direct customer engagement capabilities.
• A strategic mindset paired with a willingness to personally execute.
• Experience in commercial lighting, electrical products, manufacturing, building materials, or other technical B2B distribution industries is strongly preferred.

The Person We’re Excited to Meet

You ask, “Why are we doing it this way?” and then present a better approach. You modernize established businesses without losing the channels that made them successful. You know AI should already be influencing how companies operate. You measure marketing by engagement, qualified leads, customer acquisition, and sales growth, not how much content gets produced.

What Makes This Opportunity Different?

You’ll have meaningful autonomy, direct collaboration with leadership, and the opportunity to integrate traditional sales channels with modern digital and direct-market strategies. We value curiosity, sound judgment, accountability, innovation, and execution.

If you want to own more than a marketing calendar and build something that moves the business forward, we’d like to meet you.