Marketing Manager

Teachers Federal Credit Union; Hauppauge (NY); On-site; USD 107,000 - 134,000; Full time

Benefits offered by this job

Annual bonus program

Paid time off

401(k) company contribution

Dental & Vision coverage

Tuition reimbursement

Employee loan discounts

Job summary

Teachers Federal Credit Union is seeking a Marketing Manager to lead a multi-channel marketing plan across one or more business lines, strengthening the overall brand and member engagement.

The role partners with product marketing and leadership, ensuring alignment with strategies and initiatives, while leveraging market research and data analytics to guide decisions and strategy development.

Qualifications

• Bachelor’s degree required.
• Minimum five years’ experience in marketing.
• Experience with traditional and digital channels (advertising, direct mail, email, TV/OTT, digital, events, social, experiential).
• Familiarity with CRMs, ESPs and Salesforce Marketing Cloud.

Responsibilities

• Develop and execute strategic marketing plans for the assigned business line(s) to attract new members, retain existing customers, and capture additional wallet share.
• Oversees paid media campaigns and identifies key optimization opportunities.
• Lead market research efforts to uncover the viability of current and existing products/services and understand member expectations in emerging markets.
• Directs projects with cross-organizational teams to execute strategic marketing initiatives.
• Maintain a strong digital presence through online advertising, SEO, social media, and other channels to drive traffic and business.
• Develop product content strategy and calendar to increase organic growth.
• Manage and liaise with media partners and advertising agencies for higher impact strategies.
• Interpret analytics to ensure goals are met and campaigns are optimized.
• Manage projects on time and on budget, including plans, recaps, agendas, deliverables, and reporting.
• Performs other duties as needed by supervisor.

Skills

Marketing strategy

Cross-channel marketing

Communication skills

Project management

Analytics understanding

Financial services knowledge

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Google Analytics

CRM systems

Job description

Brief Description

Join Our Team For over 70 years, Teachers Federal Credit Union has been committed to guiding members toward building a strong financial foundation today for a better tomorrow. Recognized by Forbes Magazine as one of America’s Best-In-State Credit Unions in 2025, Teachers has grown into one of the nation’s leading credit unions. As we expand our reach across the country, we remain focused on being both a Best Place to Bank and a Best Place to Work. From part-time roles to executive leadership positions, Teachers offers a wide range of meaningful career opportunities.

Summary

The Marketing Manager is responsible for leading the development and implementation of an integrated, multi-channel marketing plan for one or more business lines that help drive the success of the assigned business line(s) and the overall brand of the CU. The Manager is responsible for supporting Product Marketing efforts and partnering with business line leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals, and initiatives. Ensures market research and data analytics are included in the development of business strategy, marketing strategy, and marketing analysis.

Education And/or Experience

• Bachelor’s degree required
• Minimum five years’ experience in marketing
• Worked at or with a creative or digital agency, or resources required
• Strong experience in traditional and emerging marketing channels, including advertising, direct mail, email, sales materials, TV/OTT, digital, events, social, and experiential
• Familiarity with CRMs, ESPs and key platforms such as Salesforce Marketing Cloud
• Understanding of Google Analytics, tracking and tagging
• Financial service and agency experience preferred
• Ability to think creatively and innovatively
• Excellent communication skills
• Organization, project management and trafficking of assets
• Proficiency in Microsoft Office suite, with strengths in PPT

Job Responsibilities

• Develop and execute strategic marketing plans for the assigned business line(s) in order to attract new members, retain existing customers, and capture additional wallet share
• Oversees paid media campaigns and identifies key optimization opportunities
• Lead market research efforts to uncover the viability of current and existing products/services and a deeper understanding of member expectations in emerging markets
• Directs projects with cross-organizational team members to execute on strategic marketing initiatives
• Maintains a strong digital presence through online advertising, search engine optimization, social media, and other relevant channels in order to drive incremental traffic to and business through the website
• Develop product content strategy and calendar to increase organic growth
• Manage and liaise with media partners and advertising agencies, identifying and developing higher impact strategies
• Interpret results from various analytics to ensure business goals are being met and campaign performance is continually optimized
• Manages projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
• *Performs other duties as needed upon request by immediate supervisor

Benefits Of Joining The Teachers Team

We provide a competitive compensation and benefits package that includes, but is not limited to:

• This position is eligible for our annual discretionary bonus program. Some positions within the credit union also qualify for quarterly performance incentives.
• Paid time off for vacation, personal days, and holidays
• 401(k) company contribution
• Teachers pays 100% of Dental & Vision premium
• Tuition reimbursement is offered to full-time employees
• Exclusive employee discount of 0.96% APR on credit card loans and a 1.00% APR on all other loans through Teachers

The good faith range for this position is $107,000 - $133,700 per year. This range is an estimate, based on potential employee qualifications and operational needs. The salary may vary above and below the stated amounts, as permitted by applicable law.

All candidates will be subject to a background check, credit check, and drug test to determine employment eligibility.

To learn more about Teachers and to view a full list of our job opportunities please visit https://www.teachersfcu.org/about/careers

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