Marketing Strategy Lead - Financial Services

Teachers-Federal-Credit-Union; Brentwood (NY); On-site; USD 107,000 - 134,000; Full time

Benefits offered by this job

Annual discretionary bonus program

Paid time off (vacation, personal days

401(k) company contribution

Dental & Vision premium covered

Tuition reimbursement

Discount on loans

Job summary

Teachers Federal Credit Union in Brentwood, NY is seeking a Marketing Manager to lead the development and execution of an integrated marketing plan across multiple channels for one or more business lines. The role partners with product marketing and leadership to ensure alignment with strategies, goals, and initiatives, using market research and analytics to guide decisions.

The ideal candidate has five+ years in marketing, experience with CRM/ ESP platforms, and a strong track record across

Qualifications

• Minimum five years’ marketing experience
• Experience with CRM/ESP platforms and Salesforce Marketing Cloud
• Experience across traditional and digital channels (advertising, direct mail, email, TV/OTT, digital, events, social)
• Familiarity with Google Analytics, tracking and tagging
• Proficiency in Microsoft Office, especially PowerPoint

Responsibilities

• Develop and execute strategic marketing plans to attract new members, retain customers, and grow wallet share
• Oversee paid media campaigns and optimize performance
• Lead market research to understand product viability and member expectations
• Coordinate cross-functional teams to deliver strategic marketing initiatives
• Maintain a strong digital presence through online advertising, SEO, social media, and other channels
• Create product content strategy and calendar to drive organic growth
• Manage relationships with media partners and agencies to improve impact
• Analyze campaign data to ensure business goals are met and optimize results
• Ensure projects stay on time and within budget

Skills

Marketing strategy

Budget management

Project management

Digital marketing

Communication

Education

4 Year Degree

Tools

Salesforce Marketing Cloud

Google Analytics

CRM/ESPs

Job description

Teachers Federal Credit Union in Brentwood, NY is seeking a Marketing Manager to lead the development and execution of an integrated marketing plan across multiple channels for one or more business lines. The role partners with product marketing and leadership to ensure alignment with strategies, goals, and initiatives, using market research and analytics to guide decisions.

The ideal candidate has five+ years in marketing, experience with CRM/ ESP platforms, and a strong track record across