Marketing Manager

The Security Centre Limited; Marietta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

The Security Centre Limited is seeking a Marketing Manager to lead our marketing initiatives and drive brand growth across digital channels. You will develop and execute integrated strategies, enhance our online presence, boost engagement, and increase sales performance in a fast-paced environment.

You will manage paid campaigns, SEO/SEM, content creation, and analytics, collaborating with cross-functional teams to deliver measurable results and amplify our brand visibility.

Qualifications

• Proven experience in digital marketing across SEM, SEO, social media and web analytics.
• Strong technical proficiency with Google Ads, Analytics, GTM, HTML/CSS/JS and WordPress.
• Creative content creation skills and ability to produce engaging digital assets.
• Ability to manage multiple campaigns with attention to detail and deadlines.
• Analytical mindset with performance marketing experience and strong reporting.

Responsibilities

• Develop and implement integrated marketing plans across digital channels including social media, email, SEM and paid campaigns.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads and other platforms to maximize ROI.
• Conduct keyword research and apply SEO to improve organic rankings and visibility.
• Oversee website management with WordPress and keep content SEO-friendly and current.
• Use Google Analytics and marketing automation to monitor performance and derive insights.
• Coordinate content creation with designers (Adobe Photoshop/Creative Suite) to produce digital assets.
• Implement conversion optimization by analyzing user behavior and refining landing pages and funnels.
• Track KPIs and prepare reports on web analytics, campaigns, and overall marketing effectiveness.

Skills

Digital marketing

SEM

SEO

Web analytics

Content creation

Email marketing

Campaign management

Analytics tools

Tools

Google Ads

Google Analytics

Google Tag Manager

HTML

CSS

JavaScript

WordPress

Adobe Photoshop

Adobe Creative Suite

Job description

We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth. In this role, you will develop and execute comprehensive marketing strategies that enhance our digital presence, increase customer engagement, and boost sales performance. Your expertise in digital marketing tools, content creation, and campaign management will be essential to elevate our brand visibility across multiple channels. This paid position offers an exciting opportunity to shape our marketing vision and make a significant impact in a fast-paced environment.

Duties

• Develop and implement integrated marketing plans that align with company goals, focusing on digital channels such as social media, email, SEM (Search Engine Marketing), and paid advertising campaigns
• Manage and optimize paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and other social media advertising platforms to maximize ROI
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility
• Oversee website management using content management systems like WordPress, ensuring content is engaging, SEO-friendly, and up-to-date
• Utilize analytics tools such as Google Analytics, Web analytics reporting, and marketing automation platforms to monitor campaign performance and generate actionable insights
• Coordinate content creation efforts including graphic design with Adobe Creative Suite (Photoshop, Illustrator) and content management systems to produce compelling digital assets
• Implement conversion optimization strategies by analyzing user behavior data and refining landing pages or sales funnels for better performance
• Manage email marketing campaigns using marketing automation tools to nurture leads and enhance customer retention
• Track key performance indicators (KPIs), prepare detailed reports on web analytics, campaign results, and overall marketing effectiveness

Requirements

• Proven experience in digital marketing with a strong understanding of SEM, SEO, social media marketing, paid advertising campaign management, and web analytics reporting
• Technical proficiency with SEO tools, Google Ads (Google AdWords), Google Analytics, Google Tag Manager, HTML, CSS, JavaScript, and content management systems like WordPress
• Skilled in content creation with expertise in graphic design software such as Adobe Photoshop and Adobe Creative Suite
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines
• Strong analytical skills with experience in marketing analytics and performance marketing strategies
• Excellent communication skills for collaborating across teams and presenting insights clearly
• Knowledge of e-commerce platforms and website management best practices is highly desirable
• Experience with social media management tools for running social media advertising campaigns across various platforms

Join us as a Marketing Manager to lead innovative campaigns that captivate audiences and drive measurable results. Bring your passion for digital marketing combined with your technical expertise to help shape the future of our brand!