Paid Media Growth Lead: Full-Funnel Strategy & Partnerships

The Museum of Modern Art; New York (NY); On-site; USD 98,000 - 125,000; Full time

Job summary

The Senior Marketing Manager at The Museum of Modern Art leads MoMA's paid media and partnerships strategy to grow audience reach and visitation. You will oversee multi-channel campaigns, optimize creative and targeting, and tie media activity to membership and revenue goals.

Collaborating with Retail, Membership, PS1, and Design, you will champion measurement-driven decisions, build scalable processes, and manage vendor relationships to maximize ROI across digital and offline channels.

Qualifications

• Bachelor’s degree required. Five to seven years of experience in paid media strategy and execution across digital and offline channels.

Responsibilities

• Define and operationalize a full-funnel growth strategy to drive audience acquisition, conversion, and engagement.
• Lead end-to-end paid media and partnerships strategy across digital and offline channels (Meta, Google/YouTube, OOH, print, influencers).
• Oversee campaign development from brief to launch and optimization across the marketing funnel.
• Develop and evolve measurement frameworks and translate performance into actionable insights for leadership.
• Manage vendors and platform partners, briefing, negotiation, and performance evaluation.
• Partner with cross-functional teams to align campaigns with business goals and drive audience growth.

Skills

Paid media strategy

Multi-channel campaigns

Vendor management

Data analytics

Cross-functional collaboration

Education

Bachelor’s degree

Job description

The Senior Marketing Manager at The Museum of Modern Art leads MoMA's paid media and partnerships strategy to grow audience reach and visitation. You will oversee multi-channel campaigns, optimize creative and targeting, and tie media activity to membership and revenue goals.

Collaborating with Retail, Membership, PS1, and Design, you will champion measurement-driven decisions, build scalable processes, and manage vendor relationships to maximize ROI across digital and offline channels.