Performance Marketing Director

Whalen Search Group; Nashville (TN); Presencial; USD 180.000 - 300.000; Jornada completa

Descripción de la vacante

Whalen Search Group is seeking a data-driven Performance Marketing Director to lead and scale paid acquisition across all digital channels in a high-consideration automotive DTC environment. Reporting to COE leadership, you will own the strategy, execution, and optimization, guiding a distributed team of Paid Media Managers while driving measurable revenue growth and ROAS.

The ideal candidate has 8+ years in performance marketing, proven budget management of $5M+, and hands-on experience with

Formación

• 8+ years in performance marketing, growth marketing, or digital media buying with leadership experience
• Budget management of multi-million-dollar annual spend
• Proven track record driving ROAS and growth in eCommerce or high-consideration categories
• Experience with multi-channel paid media campaigns

Responsabilidades

• Lead and scale paid acquisition across all digital channels
• Manage a distributed team of Paid Media Managers and specialists
• Translate high-level strategy into divisional execution and optimization
• Foster rigorous testing, accurate attribution, and continuous improvement

Conocimientos

Performance marketing

Leadership

Team management

Budget management

A/B testing

Attribution

ROAS optimization

Data-driven decision making

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Meta Ads Manager

TikTok Ads

Programmatic DSPs

LinkedIn Ads

Pinterest Ads

Amazon Ads

Descripción del empleo

We are looking for a data-driven Performance Marketing Director to lead and scale paid acquisition efforts across all digital channels. Reporting to COE leadership and partnering closely with Divisional Marketing Directors, you will own the strategy, execution, and optimization of performance marketing campaigns — driving measurable revenue growth while maximizing return on ad spend (ROAS) in a high-consideration automotive DTC environment.

You will lead a distributed team of Paid Media Managers and specialists across divisions, translate high-level strategy into divisional execution, manage multi-million-dollar budgets, and foster a culture of rigorous testing, attribution accuracy, and continuous improvement.

Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.

Experience:

• 8+ years in performance marketing, growth marketing, or digital media buying, with at least 3-5 years in a leadership role managing teams and large-scale campaigns.
• Proven experience managing annual budgets of $5M+ with consistent delivery against growth and efficiency targets.
• Hands-on expertise with major platforms: Google Ads (Search, Shopping, YouTube), Meta Ads Manager, TikTok Ads, programmatic DSPs, and at least one additional channel (LinkedIn, Pinterest, Amazon).
• Experience in eCommerce, DTC, automotive, or high-consideration consumer goods strongly preferred.