Marketing Manager: Data-Driven Campaigns & Growth

National Museum of Wildlife Art; San Francisco (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Paid time off

Retirement savings plan

Hybrid schedule

Job summary

The Asian Art Museum in San Francisco seeks a Manager of Marketing to drive attendance and brand engagement through data-driven campaigns, CRM insights, and multi-channel marketing. You will lead analytics, oversee campaigns, and collaborate across departments to translate audience data into actionable tactics.

Reporting to the Director of Digital and Audience Engagement, you will manage a small team, mentor staff, and leverage AI-assisted marketing tools to optimize performance while

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, or a related field with 4–6 years of marketing/advertising experience.
• Experience in data management, campaign performance tracking, audience segmentation, and reporting.
• Proven record executing integrated traditional and digital marketing campaigns.
• High proficiency with marketing tech and data tools, including CRM and analytics platforms.
• Strong organizational, project management, and cross-functional collaboration skills.

Responsibilities

• Tracks, analyzes, and acts on marketing data across channels to inform campaigns and audience targeting.
• Leads data-driven, multichannel marketing plans and campaign execution.
• Manages integrated campaigns across paid social, display, SEO/SEM, email, and lifecycle journeys.
• Maintains marketing calendar, data collection, and cross-department alignment.
• Oversees analytics tools, reports ROI, and optimizes campaign performance.
• Mentors Marketing Coordinator and collaborates with internal teams and external vendors.

Skills

Data management

Campaign analytics

Marketing execution

Project management

Communication & collaboration

Team leadership

Education

Bachelor’s degree in marketing / related field

Tools

Google Marketing Platform

Salesforce CRM

Ticketing platforms

WordPress CMS

Mailchimp

Job description

The Asian Art Museum in San Francisco seeks a Manager of Marketing to drive attendance and brand engagement through data-driven campaigns, CRM insights, and multi-channel marketing. You will lead analytics, oversee campaigns, and collaborate across departments to translate audience data into actionable tactics.

Reporting to the Director of Digital and Audience Engagement, you will manage a small team, mentor staff, and leverage AI-assisted marketing tools to optimize performance while