Marketing Manager — AI-Driven B2B Lead Gen (In-Office)

FranFund, Inc.; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

FranFund, Inc. in Fort Worth, TX, seeks a Marketing Manager to translate ideas into powerful campaigns and measurable growth. You’ll lead integrated campaigns, own Pardot and SFMC automation, and craft content across email, social, blogs, and sites.

AI-driven optimization, partner engagement, and in-office leadership will be core focus areas. You will collaborate with Sales to accelerate growth, expand digital presence, and drive qualified leads through a hands-on, strategic marketing role

Qualifications

• 3+ years of progressive marketing experience, preferably B2B.
• Proven track record of executing lead generation campaigns and measuring results.
• Hands-on experience with Pardot and Salesforce Marketing Cloud Account Engagement.
• Experience managing digital campaigns, social media, and content development.
• Practical experience using AI tools for content creation, research, and workflow efficiency.
• Strong copywriting and editing skills.
• Experience with website content management, SEO, and marketing analytics.
• Experience coordinating external agencies and vendors.
• Strong project management skills and attention to detail.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience.

Responsibilities

• Plan, run, and optimize integrated marketing campaigns that generate qualified leads and support revenue growth
• Own email marketing and automation in Salesforce Marketing Cloud Account Engagement (Pardot), including segmentation, nurture sequences, and reporting
• Create content for email, social media, blogs, website copy, landing pages, presentations, and sales collateral
• Manage FranFund's social media presence and apply SEO and AI search optimization practices
• Use AI tools to improve the speed, quality, and consistency of marketing work, and recommend new tools and workflows
• Plan and execute marketing for conferences, webinars, sponsorships, and partner events
• Manage marketing projects, budgets, and outside agencies and vendors
• Track and report on campaign performance, lead quality, conversion, and ROI
• Make sure all marketing content is accurate, on-brand, and compliant

Skills

Lead generation

Copywriting

Content creation

Marketing analytics

SEO fundamentals

Project management

Digital campaigns

AI tools for marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Pardot

Salesforce Marketing Cloud Account Engagement

Job description

FranFund, Inc. in Fort Worth, TX, seeks a Marketing Manager to translate ideas into powerful campaigns and measurable growth. You’ll lead integrated campaigns, own Pardot and SFMC automation, and craft content across email, social, blogs, and sites.

AI-driven optimization, partner engagement, and in-office leadership will be core focus areas. You will collaborate with Sales to accelerate growth, expand digital presence, and drive qualified leads through a hands-on, strategic marketing role