Marketing Automation Specialist - NA Campaigns & Demand Gen

Fortinet Inc.; Sunnyvale (CA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Paid holidays and vacation

Sick time and comprehensive leave

Job summary

Fortinet Inc. in Sunnyvale, CA is seeking a Marketing Automation Specialist who will design and execute campaigns to drive regional engagement and revenue.

You will work with regional field marketers, channels marketing, and demand generation to optimize campaigns across Eloqua, HubSpot, Marketo, and Pardot. This role emphasizes hands-on configuration of canvases, feeders, emails, landing pages, forms, and segmentations, plus offline data prep and industry best practices.

Qualifications

• Bachelor's degree or equivalent work experience required.
• 1-2 years of experience with Marketing Automation systems, Eloqua preferred.
• Strong Excel data manipulation skills and campaign reporting abilities.
• Experience collaborating with regional field marketers, channels marketing and demand generation teams.

Responsibilities

• Support regional Marketing Automation campaign requests from intake to activation.
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
• Collaborate with field and channel marketing teams to define, review and collect campaign requirements/deliverables.
• Prepare offline marketing campaign data for system imports.
• Stay updated on industry best practices and trends in marketing automation.
• Complete other duties as required.

Skills

Attention to detail

Time management

Project management

Independent and collaborative work

Cultural awareness

MS Excel data manipulation

Front-End Web Development

Education

Bachelor's Degree in Business Management or Marketing or related field

Tools

Eloqua

Hubspot

Marketo

Pardot

Job description

Fortinet Inc. in Sunnyvale, CA is seeking a Marketing Automation Specialist who will design and execute campaigns to drive regional engagement and revenue.

You will work with regional field marketers, channels marketing, and demand generation to optimize campaigns across Eloqua, HubSpot, Marketo, and Pardot. This role emphasizes hands-on configuration of canvases, feeders, emails, landing pages, forms, and segmentations, plus offline data prep and industry best practices.