AI-Powered Marketing Lead for Growth & Campaigns

FranFund; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

FranFund is seeking a Marketing Manager to translate ideas into powerful campaigns, content, and measurable growth. You will advance digital presence, support the Sales team, strengthen partnerships, and attract business owners nationwide.

You will lead email, content, and campaigns, leveraging AI to enhance efficiency and outcomes. This in-office role at our Fort Worth headquarters blends creative strategy with hands-on execution.

Qualifications

• 3+ years of progressive marketing experience, preferably B2B.
• Track record of executing lead generation campaigns and measuring results.
• Hands-on experience with Pardot, including email creation, segmentation, and workflow automation.
• Experience managing digital campaigns, social media, and content development.

Responsibilities

• Plan, run, and optimize integrated marketing campaigns that generate qualified leads and support revenue growth.
• Own email marketing and automation in Salesforce Marketing Cloud Account Engagement (Pardot), including segmentation, nurture sequences, and reporting.
• Create content for email, social media, blogs, website copy, landing pages, presentations, and sales collateral.
• Manage FranFund's social media presence and apply SEO and AI search optimization practices.
• Use AI tools to improve speed, quality, and consistency of marketing work, and recommend new tools and workflows.
• Plan and execute marketing for conferences, webinars, sponsorships, and partner events.
• Manage marketing projects, budgets, and outside agencies and vendors.

Skills

Lead generation

Content creation

Copywriting

Project management

Analytics

SEO basics

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Pardot (Salesforce Marketing Cloud Account Engagement)

Salesforce Marketing Cloud

SEO tools

AI content tools

Job description

FranFund is seeking a Marketing Manager to translate ideas into powerful campaigns, content, and measurable growth. You will advance digital presence, support the Sales team, strengthen partnerships, and attract business owners nationwide.

You will lead email, content, and campaigns, leveraging AI to enhance efficiency and outcomes. This in-office role at our Fort Worth headquarters blends creative strategy with hands-on execution.