Marketing Lead: Own Growth, AI-Driven Demand Gen

Rabot; Arlington (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Base salary + quarterly performance/PR

Equity

Ownership of marketing function

Direct access to founders

AI tools and team usage

Job summary

Rabot in Arlington, TX is seeking its first dedicated marketing hire to turn foundations into pipeline. You will own positioning, messaging, content, and demand generation, reporting to a co-founder and collaborating with sales, product, and leadership.

This role requires hands-on execution, not just strategy, and you will use AI tools to accelerate results. You’ll build repeatable marketing processes, manage the website for conversions, and support co-marketing with distribution partners.

Qualifications

• You learn fast and pick up hard things quickly, even in a startup.
• You write clearly and can explain a technical product to non‑technical buyers.
• You use AI tools daily to accelerate work, not as gimmicks.
• You ship rough ideas and iterate with incomplete information.
• You think in systems and want to own a function, not just execute a playbook.

Responsibilities

• Own Rabot positioning and ensure consistent messaging for VP Ops and leaders.
• Build and run demand generation across paid, organic, events, and partnerships.
• Write case studies, product narratives, landing pages, and email sequences.
• Leverage AI tools for content, research, data analysis, and campaigns.
• Create repeatable marketing processes and scalable workflows.
• Own the website and optimize for conversions.
• Support co‑marketing with distribution partners and joint content.
• Set up attribution and track pipeline contribution and conversions.
• Engage with sales, listen to customer calls, and learn from support tickets.

Skills

Fast learner

Clear writing

AI tooling experience

Systems thinking

Ownership mindset

Tools

GA4

Mixpanel

SQL

Zapier/Make

Job description

Rabot in Arlington, TX is seeking its first dedicated marketing hire to turn foundations into pipeline. You will own positioning, messaging, content, and demand generation, reporting to a co-founder and collaborating with sales, product, and leadership.

This role requires hands-on execution, not just strategy, and you will use AI tools to accelerate results. You’ll build repeatable marketing processes, manage the website for conversions, and support co-marketing with distribution partners.