Marketing Manager

ADP, Inc.; Fort Worth (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

FranFund is seeking a Marketing Manager to turn ideas into powerful campaigns, content, and measurable growth. You’ll blend creative thinking with hands‑on execution, leveraging AI and emerging tech to elevate our marketing. This role directly supports sales, partners, and the small business community.

Based in Fort Worth, TX, this in‑office position requires hands‑on leadership, campaign orchestration, and data‑driven decision making to drive qualified leads and revenue growth.

Qualifications

• 3+ years of progressive marketing experience, preferably B2B.
• Track record of executing lead generation campaigns and measuring results.
• Hands-on Pardot experience including email creation, segmentation, and workflow automation.
• Experience managing digital campaigns, social media, and content development.
• Experience with AI tools for content creation, research, and workflow efficiency.
• Strong copywriting and editing skills.
• Website content management, SEO fundamentals, and marketing analytics.
• Experience coordinating external agencies and vendors.
• Strong project management and attention to detail.
• Bachelor's degree in Marketing or related field, or equivalent experience.

Responsibilities

• Plan, run, and optimize integrated marketing campaigns that generate qualified leads and support revenue growth
• Own email marketing and automation in Salesforce Marketing Cloud Account Engagement (Pardot), including segmentation, nurture sequences, and reporting
• Create content for email, social media, blogs, website copy, landing pages, presentations, and sales collateral
• Manage FranFund's social media presence and apply SEO and AI search optimization practices
• Use AI tools to improve speed, quality, and consistency of marketing work, and recommend new tools and workflows
• Plan and execute marketing for conferences, webinars, sponsorships, and partner events
• Manage marketing projects, budgets, and outside agencies and vendors
• Track and report on campaign performance, lead quality, conversion, and ROI
• Make sure all marketing content is accurate, on-brand, and compliant

Skills

Lead generation

Email marketing

Content creation

AI tooling

Copywriting

SEO basics

Analytics

Project management

Vendor coordination

Education

Bachelor's degree in Marketing

Equivalent experience

Tools

Pardot

Salesforce Marketing Cloud

CMS

Social media management tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

MARKETING Professional Fort Worth, TX, US

BIG Ideas. BOLD Marketing. REAL Impact.

We're looking for a creative, tech savvy Marketing Manager who knows how to turn great ideas into powerful campaigns, compelling content, and measurable business growth. Someone who thrives on innovation, embraces AI and emerging technology, and is excited to bring fresh thinking to an established, nationally recognized brand.

At FranFund, we're helping entrepreneurs turn business ownership dreams into reality. As an award-winning franchise funding consulting company, we've been recognized by Entrepreneur Magazine as a top ranked Banking and Financing Supplier in Franchising for eight consecutive years. Through our expansive nationwide lender network and diverse funding solutions, we help aspiring and existing business owners navigate financing with confidence.

This isn't a role where you'll simply manage a marketing calendar. You'll help move the business forward. From developing creative campaigns and generating qualified leads to expanding our digital presence and creating marketing initiatives that support our Sales team, strengthen partner engagement, and attract prospective and existing business owners, your work will have a direct impact on our growth and the small business community!

We're especially excited about the future of AI and want someone who's already putting it to work. You'll bring practical AI expertise, stay ahead of emerging capabilities, and find innovative ways to elevate our content, streamline marketing execution, and transform how we connect with partners and clients.

If you're equal parts creative thinker, marketing strategist, and hands on executor who loves turning ideas into results, we want to meet you. Required to be in-office at our headquarters in Fort Worth, Texas.

What You'll Do

• Plan, run, and optimize integrated marketing campaigns that generate qualified leads and support revenue growth
• Own email marketing and automation in Salesforce Marketing Cloud Account Engagement (Pardot), including segmentation, nurture sequences, and reporting
• Create content for email, social media, blogs, website copy, landing pages, presentations, and sales collateral
• Manage FranFund's social media presence and apply SEO and AI search optimization practices
• Use AI tools to improve the speed, quality, and consistency of marketing work, and recommend new tools and workflows
• Plan and execute marketing for conferences, webinars, sponsorships, and partner events
• Manage marketing projects, budgets, and outside agencies and vendors
• Track and report on campaign performance, lead quality, conversion, and ROI
• Make sure all marketing content is accurate, on-brand, and compliant

What You'll Bring

• 3+ years of progressive marketing experience, preferably B2B
• A track record of executing lead generation campaigns and measuring results
• Hands‑on experience with Pardot, including email creation, segmentation, and workflow automation
• Experience managing digital campaigns, social media, and content development
• Practical experience using AI tools for content creation, research, and workflow efficiency
• Strong copywriting and editing skills
• Experience with website content management, SEO fundamentals, and marketing analytics
• Experience coordinating external agencies and vendors
• Strong project management skills and attention to detail
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience

Nice to Have

• Experience in franchising, lending, business funding, or other regulated financial services
• Salesforce CRM integration and campaign attribution experience
• Paid digital advertising and conversion optimization experience
• Experience with conferences, webinars, sponsorships, and strategic partner marketing
• Familiarity with answer engine optimization and AI search visibility

Location & Travel

This is a fully in-office position at our Fort Worth, Texas headquarters. Occasional travel is required for industry events.