Marketing Manager

Evlo AI; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Evlo AI in Seattle is seeking a demand-generation leader to translate product positioning into multi-channel campaigns for B2B and B2C audiences.

You will own CAC, conversion metrics, and revenue contribution while collaborating with Sales, Product Marketing, and Design to plan, launch, and optimize programs across email, paid media, SEO/SEM, content, and social.

Qualifications

• 4-7 years of marketing experience in tech with measurable impact.
• Hands-on with automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker, Tableau).
• Experience running paid media at meaningful budget with ROI.
• Strong SEO/SEM fundamentals and keyword research.
• Excellent copywriting and messaging across emails, ads, and landing pages.
• Collaborative with sales to define ICPs, segments, and lead criteria.
• Bonus: venture-backed SaaS/PLG experience; familiarity with ABM platforms (6sense, Demandbase); Tableau or SQL.

Responsibilities

• Plan and execute integrated demand-gen campaigns across email, paid search, paid social, SEO, and content channels.
• Own campaign performance: define KPIs, dashboards in GA4 and Tableau, and iterate on CAC, MQL-to-SQL, pipeline contribution.
• Manage and optimize SEM programs (Google Ads, LinkedIn Ads) including keyword strategy, bidding, and testing.
• Develop and maintain the editorial and campaign calendar; partner with writers and designers to ship assets on schedule.
• Run structured A/B and multivariate tests on messaging, landing pages, and email flows to lift funnel conversion.
• Operate marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and segmentation.
• Manage a multi-million-dollar media budget and agency/vendor relationships; report results to leadership quarterly.

Skills

Marketing strategy

Campaign management

Copywriting

Analytics & reporting

Cross-functional collaboration

ICP/ABM/lead qualification

Tools

HubSpot

Marketo

GA4

Looker

Tableau

Google Ads

LinkedIn Ads

Job description

About The Role

The role owns demand generation for a fast-growing technology company, translating product positioning into campaigns that reliably fill the pipeline and grow brand presence across B2B and B2C channels.

The team is data-driven and hands-on: the role works directly with sales, product marketing, and design to plan, launch, and optimize multi-channel programs spanning paid media, email, SEO/SEM, content, and social — with clear ownership of CAC, conversion, and revenue contribution metrics.

Key Responsibilities

• Plan and execute integrated demand-generation campaigns across email, paid search, paid social, SEO, and organic content channels
• Own campaign performance: define KPIs, build dashboards in GA4 and Tableau, and iterate on CAC, MQL-to-SQL conversion, and pipeline contribution
• Manage and optimize SEM programs (Google Ads, LinkedIn Ads) including keyword strategy, bidding, and creative testing
• Develop and maintain the editorial and campaign calendar; partner with writers and designers to ship assets on schedule
• Run structured A/B and multivariate tests on messaging, landing pages, and email flows to lift funnel conversion
• Operate marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and segmentation
• Manage a multi-million-dollar media budget and agency/vendor relationships; report results to leadership quarterly

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C technology, with demonstrated pipeline or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker, Tableau)
• Direct experience running paid media programs at meaningful budget scale with measurable ROI
• Strong SEO/SEM fundamentals: keyword research, on-page optimization, and search campaign management
• Excellent copywriting and messaging instincts across email, ads, and landing pages
• Comfortable working with sales leadership to define ICPs, target segments, and lead qualification criteria
• Bonus: experience at a venture-backed SaaS or product-led-growth company; familiarity with ABM platforms (6sense, Demandbase); Tableau or SQL skills