Manager, Digital Demand Generation

Portnox Access Layers Ltd.; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Portnox Access Layers Ltd. in Austin, TX is seeking a Manager, Digital Demand Generation to own the end-to-end paid and digital demand program. You will build, launch, and optimize campaigns inside ad platforms, and lead scoring, qualification, and full-funnel reporting are core to the role.

You'll manage paid search, social, and display, own landing pages, and partner with sales to ensure rapid, data-driven handoffs. A background in B2B SaaS and strong analytical skills are essential.

Qualifications

• 4–6+ years in demand generation, growth, or performance marketing with hands-on paid search experience.
• Experience managing paid social and/or review-site advertising programs.
• Hands-on experience with a marketing automation platform, including lifecycle/nurture campaigns.
• Experience building or owning a lead scoring and qualification model in a B2B SaaS environment.
• Experience with CRM platforms (e.g., Salesforce) and web analytics tools (GA4).
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Responsibilities

• Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization.
• Manage paid placements on review sites to reach in-market buyers actively researching solutions.
• Test and scale sponsored content or newsletter placements to reach target buyer audiences.
• Manage paid social and video advertising (LinkedIn, YouTube) for high-intent audiences.
• Own landing pages and forms tied to campaigns: building, testing, and optimizing conversions.
• Manage budget across all channels and report on spend, CPL/CPA, and pipeline contribution.

Skills

Demand generation

Paid search campaigns

Paid social advertising

Lead scoring

Lifecycle marketing

CRM (Salesforce)

Web analytics (GA4)

A/B testing

Budget management

B2B SaaS

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Salesforce CRM

GA4/Google Analytics

Job description

Manager, Digital Demand Generation

Department: Marketing

Employment Type: Full Time

Location: Austin, TX

Description

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.

Key Responsibilities

Paid & Digital Demand Generation

• Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
• Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
• Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
• Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
• Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
• Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution

Lead Scoring, Qualification & Handoff

• Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
• Own the qualification process for inbound leads generated through digital channels and website forms
• Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
• Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data

Lifecycle Nurture & Funnel Acceleration

• Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
• Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages

Reporting & Optimization

• Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
• Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs

What Success Looks Like

• Consistent, predictable lead capture through opportunity creation
• Regular, disciplined optimization across all paid and owned digital channels
• A steady testing cadence that turns promising new channels into scaled, always-on programs
• A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
• A nurture program that measurably improves opportunity stage progression and revives stalled deals

Skills, Knowledge, and Expertise

• 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
• Experience managing paid social and/or review-site advertising programs
• Experience with sponsored content or newsletter/media placements a plus
• Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
• Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
• Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
• Strong budget management, forecasting, and ROI reporting skills across multiple channels
• Experience with landing page and form optimization, including A/B testing
• Familiarity with lead lifecycle management and sales development handoff processes
• Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
• Highly organized and self-directed, comfortable owning execution end-to-end
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus