Growth Marketer

Paragon Works; Boston (MA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Health, Dental & Vision coverage

401K contribution

Training and certification opportunities

Fully remote working environment

Job summary

Paragon Works is seeking a Growth Marketer to join a growing Marketing Automation Consulting firm based in Boston, Massachusetts. The role involves driving lead generation, pipeline growth and revenue through data-driven marketing strategies. Responsibilities include developing and executing marketing strategies, optimizing campaigns, and tracking performance metrics. Candidates should have 3-6+ years of experience in growth marketing, with a preference for backgrounds in SaaS or technology. The position offers a fully remote working environment and competitive benefits.

Qualifications

• 3–6+ years of experience in growth marketing or demand generation.
• Proven track record of generating leads in B2B markets.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Develop and execute growth marketing strategies across channels.
• Build and optimise lead generation and nurturing campaigns.
• Track campaign performance and conversion rates.

Skills

Lead generation

Campaign optimisation

Analytical mindset

SaaS experience

MarTech knowledge

Tools

LinkedIn Ads

Google Analytics

ZoomInfo

Job description

About the Role

Our client, a growing Marketing Automation Consulting firm, is looking for a Growth Marketer to drive lead generation, pipeline growth, and revenue through data-driven marketing strategies and experimentation. This role will focus on demand generation, campaign optimisation, analytics, and full-funnel growth initiatives, working closely with leadership and sales teams to accelerate business growth.

Key Responsibilities

• Develop and execute growth marketing strategies across channels including LinkedIn, email, SEO, and paid campaigns
• Build and optimise lead generation and nurturing campaigns
• Support thought leadership content, case studies, and sales enablement materials
• Track campaign performance, conversion rates, and pipeline impact
• Partner closely with sales teams to improve lead quality and targeting

Requirements

• 3–6+ years’ experience within growth marketing, demand generation, or similar roles
• Proven experience generating leads and pipeline growth within B2B environments
• Background within SaaS, MarTech, technology, data, IT, or consulting sectors preferred
• Experience with tools such as LinkedIn Ads, Google Analytics, ZoomInfo, or similar platforms
• Strong analytical mindset with experience using data to drive decisions
• Comfortable working within fast-paced, agile environments

Benefits

• Competitive salary + excellent benefits
• Health, Dental & Vision coverage
• 401K contribution
• Training and certification opportunities
• Fully remote working environment