Marketing Manager

Evlo AI; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Evlo AI is seeking a results-driven Demand Generation Lead to own full-funnel campaigns for a B2B SaaS portfolio. You will orchestrate paid search, social, email, and webinars, driving measurable pipeline and collaborating with sales on handoffs.

You will manage a multi-role budget, build reporting in GA4 and BI tools, and run experiments to optimize CAC and MQL-to-SQL conversion. A strong copywriter with strategic briefing skills is essential.

Qualifications

• 4-7 years of B2B demand generation or growth marketing experience.
• Hands-on expertise with HubSpot or Marketo, GA4, and at least one BI tool (Looker, Tableau, or similar).
• Track record of managing paid media budgets of $500K+ annually with documented pipeline impact.
• Strong analytical skills: funnel models and defending CAC and MQL-to-SQL numbers.
• Excellent copywriting and campaign briefing skills; able to give designers and writers direction.
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience.
• Bonus: Experience with ABM platforms (6sense, Demandbase), intent data, or field marketing in enterprise segments.

Responsibilities

• Plan and launch integrated demand-gen campaigns across paid search, paid social, email, and webinars, owning them from brief through post-mortem.
• Own the quarterly demand-gen calendar and coordinate content, design, and product marketing to ship assets on schedule.
• Manage a six-figure paid media budget across LinkedIn Ads, Google Ads, and programmatic; rebalance spend based on CPL and pipeline contribution.
• Build and maintain reporting in GA4, HubSpot, and Looker; present funnel metrics and channel ROI to leadership monthly.
• Run structured experiments on landing pages, ad creative, and email sequences; document learnings and scale what works.
• Partner with sales leadership on lead scoring, MQL definitions, and follow-up SLAs to tighten marketing-to-sales handoff.
• Own SEO strategy and coordinate with freelance writers and technical content to grow organic pipeline.

Skills

Demand generation

Growth marketing

Analytical skills

Copywriting

Campaign briefing

Education

Bachelor's degree in marketing/communications

Tools

HubSpot

Marketo

GA4

Looker

Tableau

Job description

About The Role

The role owns demand generation for a B2B SaaS portfolio — turning product positioning into full-funnel campaigns that produce measurable pipeline, not just impressions.

The team moves fast with a real budget: paid media, lifecycle email, SEO, and field events, backed by a tight feedback loop with sales on what actually converts.

Key Responsibilities

• Plan and launch integrated demand-gen campaigns across paid search, paid social, email, and webinars, owning them from brief through post-mortem
• Own the quarterly demand-gen calendar and coordinate content, design, and product marketing to ship assets on schedule
• Manage a six-figure paid media budget across LinkedIn Ads, Google Ads, and programmatic; rebalance spend based on CPL and pipeline contribution
• Build and maintain reporting in GA4, HubSpot, and Looker; present funnel metrics and channel ROI to leadership monthly
• Run structured experiments on landing pages, ad creative, and email sequences; document learnings and scale what works
• Partner with sales leadership on lead scoring, MQL definitions, and follow-up SLAs to tighten marketing-to-sales handoff
• Own SEO strategy and coordinate with freelance writers and technical content to grow organic pipeline

What We Are Looking For

• 4-7 years of B2B demand generation or growth marketing experience, ideally at a SaaS or technology company
• Hands-on expertise with HubSpot or Marketo, GA4, and at least one BI tool (Looker, Tableau, or similar)
• Track record of managing paid media budgets of $500K+ annually with documented pipeline impact
• Strong analytical skills: comfortable building funnel models and defending CAC and MQL-to-SQL numbers
• Excellent copywriting and campaign briefing skills; able to give designers and writers direction, not just feedback
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: Experience with ABM platforms (6sense, Demandbase), intent data, or field marketing in enterprise segments