Manager, Digital Demand Generation

Portnox Access Layers Ltd.; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Portnox Access Layers Ltd. in Austin, TX is seeking a Manager of Digital Demand Generation to own high‑intent, inbound digital demand channels.

You will build, launch, and optimize paid programs across Google, LinkedIn, YouTube, and more, while leading scoring, qualification, and full-funnel reporting. The role requires hands-on execution, end-to-end campaign ownership, and close collaboration with SDRs and Sales to accelerate opportunities.

Qualifications

• 4–6+ years in demand generation, growth, or performance marketing with hands-on paid search
• Experience managing paid social and/or review-site advertising programs
• Experience with sponsored content or newsletters a plus
• Hands-on marketing automation experience including lifecycle/nurture campaigns
• Experience building lead scoring/qualification models in B2B SaaS
• Experience with CRM (Salesforce) and web analytics tools (GA4/GA)
• Strong budget management, forecasting, ROI reporting across channels
• Experience with landing pages, forms, and A/B testing
• Familiarity with lead lifecycle management and sales handoff processes
• Excellent analytics and data-driven optimization skills
• Bachelor’s degree or equivalent practical experience
• Experience in cybersecurity/IT B2B is a plus

Responsibilities

• Own end-to-end paid search campaigns (Google, Bing) and optimize bids
• Lead scoring, qualification, and handoff to Sales Development
• Manage paid placements on review sites to reach in-market buyers
• Test and scale sponsored content/newsletters for target audiences
• Own landing pages and forms tied to campaigns and optimize conversions
• Report spend, CPL/CAC, and pipeline contribution across channels
• Nurture lifecycle programs from lead capture to opportunity creation
• Collaborate with SDR/Sales to refine qualification criteria
• Support events and new engagement formats to re-engage accounts
• Continuously test and optimize campaigns and budgets

Skills

Paid search

Paid social

Lead scoring

Lifecycle marketing

Marketing automation

CRM (Salesforce)

Web analytics (GA4)

Campaign optimization

Budget management

A/B testing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

GA4

Google Ads

LinkedIn Ads

Job description

Manager, Digital Demand Generation

Department: Marketing

Employment Type: Full Time

Location: Austin, TX

Description

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.

Key Responsibilities

Paid & Digital Demand Generation

• Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
• Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
• Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
• Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
• Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
• Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution

Lead Scoring, Qualification & Handoff

• Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
• Own the qualification process for inbound leads generated through digital channels and website forms
• Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
• Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data

Lifecycle Nurture & Funnel Acceleration

• Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
• Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages

Reporting & Optimization

• Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
• Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs

What Success Looks Like

• Consistent, predictable lead capture through opportunity creation
• Regular, disciplined optimization across all paid and owned digital channels
• A steady testing cadence that turns promising new channels into scaled, always-on programs
• A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
• A nurture program that measurably improves opportunity stage progression and revives stalled deals

Skills, Knowledge, and Expertise

• 4-6+ years of experience in demand generation, growth, or performance marketing, with hands‑on experience managing paid search campaigns
• Experience managing paid social and/or review‑site advertising programs
• Experience with sponsored content or newsletter/media placements a plus
• Hands‑on experience with a marketing automation platform, including building lifecycle/nurture campaigns
• Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
• Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
• Strong budget management, forecasting, and ROI reporting skills across multiple channels
• Experience with landing page and form optimization, including A/B testing
• Familiarity with lead lifecycle management and sales development handoff processes
• Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
• Highly organized and self‑directed, comfortable owning execution end‑to‑end
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus