Digital Marketing Specialist

Evlo AI; Seattle (WA); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Evlo AI in Seattle is seeking a hands-on digital demand gen specialist to own day-to-day demand generation across paid, SEO, email, and social. This role is highly actionable—launch campaigns, tune funnels, and turn performance data into decisions that move pipeline and signups.

You'll report to the demand-generation team and collaborate with content, product marketing, and design. Paid and organic channels are a core growth lever, directly impacting CAC, funnel conversion, and revenue.

Qualifikationen

• 3–6 years of digital marketing experience in B2B SaaS or high-growth tech.
• Hands-on with Google Ads, LinkedIn Ads, and GA4; certification preferred.
• Experience with marketing automation platforms (HubSpot, Marketo, or Pardot) and SEO basics.
• Strong analytical skills and ability to build funnel models and run multivariate tests.

Aufgaben

• Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets of $50K+/month
• Own SEO and SEM strategy: keyword research, on-page optimization, technical SEO fixes, and landing page testing
• Develop and ship A/B tests across ad creative, landing pages, and email flows to improve conversion rates
• Run lifecycle email campaigns in HubSpot or Marketo, including segmentation, automation workflows, and drip sequences
• Manage organic social and paid social programs, including content calendar planning and community engagement
• Build and maintain performance dashboards in GA4 and Looker, reporting weekly on CAC, CPL, ROAS, and pipeline contribution
• Coordinate with design, content, and sales teams to ship integrated campaign assets on schedule

Kenntnisse

Google Ads

LinkedIn Ads

GA4

SEO

Marketing automation

A/B testing

SQL / BI

Ausbildung

Bachelor's degree in marketing or related

Tools

Semrush

Ahrefs

Screaming Frog

HubSpot

Marketo

Pardot

WordPress/Webflow

Jobbeschreibung

About The Role

The role owns the day-to-day execution of digital demand generation for a growth-stage technology company, spanning paid acquisition, SEO, email, and social. This is a hands‑on operator role: launching campaigns, tuning funnels, and turning performance data into decisions that move pipeline and signups.

About The Role

The role owns the day-to-day execution of digital demand generation for a growth-stage technology company, spanning paid acquisition, SEO, email, and social. This is a hands‑on operator role: launching campaigns, tuning funnels, and turning performance data into decisions that move pipeline and signups.

The position reports into the demand‑generation team and works directly with content, product marketing, and design. It matters because paid and organic channels are a primary growth lever — the work here directly shapes CAC, funnel conversion, and revenue.

Key Responsibilities

• Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets of $50K+/month
• Own SEO and SEM strategy: keyword research, on‑page optimization, technical SEO fixes, and landing page testing
• Develop and ship A/B tests across ad creative, landing pages, and email flows to improve conversion rates
• Run lifecycle email campaigns in HubSpot or Marketo, including segmentation, automation workflows, and drip sequences
• Manage organic social and paid social programs, including content calendar planning and community engagement
• Build and maintain performance dashboards in GA4 and Looker, reporting weekly on CAC, CPL, ROAS, and pipeline contribution
• Coordinate with design, content, and sales teams to ship integrated campaign assets on schedule

What We Are Looking For

• 3-6 years of digital marketing experience, ideally in B2B SaaS or high‑growth tech
• Hands‑on expertise with Google Ads, LinkedIn Ads, and GA4; Google Ads certification preferred
• Working knowledge of SEO best practices and tools (Semrush, Ahrefs, or Screaming Frog)
• Experience with marketing automation platforms (HubSpot, Marketo, or Pardot)
• Strong analytical skills: comfortable building funnel models, running A/B tests, and interpreting multi‑touch attribution
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with SQL or a BI tool for self‑serve analysis; familiarity with Webflow or WordPress; exposure to ABM platforms (6sense, Demandbase)