Marketing Manager

ATAIA Spa Club; Old Bridge (NJ); On-site; USD 80,000 - 119,000; Full time

Benefits offered by this job

Paid time off

Complimentary spa access

Job summary

ATAIA Spa Club in Old Bridge, New Jersey, seeks a Marketing Manager to own the full marketing ecosystem—from strategy and budget to social, digital, PR, partnerships, creators and community. You will build a compelling story around ATAIA’s 25,000-square-foot wellness destination.

You’ll lead pre-opening marketing, manage agencies and channels, and forge partnerships while representing the brand publicly. This is a rare launch opportunity with ownership of strategy and execution.

Qualifications

• Marketing or brand-management experience with plans, budgets and agencies.
• Strong digital, analytical and writing skills.
• Comfort networking and representing a brand publicly.
• Luxury hospitality, wellness or new-brand-launch experience preferred.
• Knowledge of the Central New Jersey and NYC market is a plus.

Responsibilities

• Lead pre-opening and grand-opening marketing and the annual marketing plan.
• Manage agencies, social media, the website, email and digital performance.
• Build partnerships, creator relationships and grassroots community outreach.
• Manage PR, online reputation and brand materials.
• Measure what works, change what doesn't and report results.

Skills

Brand management

Digital marketing

Analytics

Copywriting

Public speaking

Agency management

Brand launch

NJ/NY market

Job description

Compensation: $80,000- $119,000 per year, based on experience and KPI goals

Launch a brand. Tell a story no one else in the region can tell.

ATAIA is a new kind of wellness destination, and we need a Marketing Manager to introduce it to the world. You'll own the full marketing ecosystem, from strategy and budget to social, digital, PR, partnerships, creators and community, and you'll be equally comfortable building the plan and rolling up your sleeves to make it happen.

What You'll Do

• Lead pre-opening and grand-opening marketing and the annual marketing plan
• Manage agencies, social media, the website, email and digital performance
• Build partnerships, creator relationships and grassroots community outreach
• Manage PR, online reputation and brand materials
• Measure what works, change what doesn't and report results

What You Bring

• Marketing or brand-management experience with plans, budgets and agencies
• Strong digital, analytical and writing skills
• Comfort networking and representing a brand publicly
• Luxury hospitality, wellness, lifestyle or new-brand-launch experience preferred
• Knowledge of the Central New Jersey and NYC market is a plus

Why You'll Love Working Here

• A rare brand-launch opportunity with a genuinely unique story
• Endless content: banya rituals, snow room, guest chefs, events and more
• Ownership of strategy, not just one channel
• Join the founding team of a brand-new 25,000-square-foot wellness destination and help build it from day one
• Perks & Benefits: paid time off and complimentary spa access

About ATAIA

ATAIA Spa Club is a new 25,000-square-foot wellness destination opening in Old Bridge, New Jersey. Rooted in our Eastern European heritage and the timeless ritual of the banya, ATAIA brings together a traditional banya and hammam, Finnish and infrared saunas, a snow room, salt and clay rooms, red-light and oxygen therapy, dry float, hot and cold plunges, massage, facials, body scrubs and wraps, platza rituals, and a full restaurant and juice bar. At ATAIA, people come first: our guests and our team.

ATAIA Spa Club is an equal opportunity employer. We welcome applicants of all backgrounds and provide reasonable accommodations in accordance with applicable law. Offers are contingent on successful completion of pre-employment screening, including a background check, consistent with applicable law.