Growth Marketing Lead

Dreeze; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Dreeze is seeking an AI-first Growth Marketing Lead to build and scale our demand generation engine. You will own awareness, demand, qualified pipeline, and revenue through AI-powered marketing, digital advertising, SEO, content, and targeted campaigns.

This hands-on role reports to the VP Marketing and emphasizes modern B2B growth marketing with heavy AI integration to identify audiences, personalize campaigns, and accelerate experimentation and execution.

Qualifications

• 5+ years of growth marketing or demand generation experience in B2B SaaS or technology.
• Ability to build and own demand generation programs contributing to pipeline and revenue.
• Experience using AI as part of day-to-day marketing execution, not just tools.
• Strong understanding of AI-powered campaign creation, automation, and analytics.
• Experience with paid search and social (Google/LinkedIn).
• Knowledge of SEO, organic acquisition, and website conversion.

Responsibilities

• Own the demand generation strategy and execution to generate qualified pipeline and revenue.
• Build an AI-first marketing engine across research, audience ID, and campaign lifecycle.
• Develop, launch, and optimize targeted campaigns at scale using AI.
• Identify new AI marketing tools and technologies to improve productivity and performance.
• Own paid digital advertising across Google, LinkedIn, and other channels.
• Collaborate with SEO/GEO to increase organic visibility and inbound demand.
• Own website conversion strategy, landing pages, forms, CTAs, and experiences.
• Create campaigns across accounts, personas, industries, and use cases.
• Partner with Sales to align campaigns with target accounts and GTM priorities.
• Build automated nurture and lifecycle programs to move prospects through funnel.
• Own marketing analytics, attribution, and reporting across pipeline, CAC, engagement, ROI.

Skills

Growth strategy

AI in marketing

Demand generation

Digital marketing

Campaign optimization

SEO

Content development

Analytics

CRM

Marketing automation

Paid media (Google/LinkedIn)

Job description

About The Company

We're a well-funded, stealth-mode startup on a mission to fix a deep technical challenge with a real customer pain.

Backed by top-tier investors and 3rd time serial founders, we’re assembling a founding team of engineers to build from zero with ambition, clarity, and speed.

Growth Marketing Lead

We are looking for an AI-first Growth Marketing Lead to build and scale our demand generation engine. This person will own how we generate awareness, demand, qualified pipeline, and ultimately revenue through a combination of AI-powered marketing, digital advertising, SEO, content, and highly targeted campaigns.

This is a hands‑on role reporting to the VP Marketing, for someone who understands modern B2B growth marketing but is also actively using AI to rethink how marketing gets done. You'll use AI to identify audiences, develop and personalize campaigns, create content, optimize performance, automate workflows, analyze results, and dramatically increase the speed at which we experiment and execute.

You'll have the opportunity to build our growth marketing function from the ground up and help define what an AI‑native marketing organization looks like.

What You'll Do

• Own the demand generation strategy and execution with a focus on generating qualified pipeline and revenue.

• Build an AI-first marketing engine that uses AI throughout the campaign lifecycle—from research and audience identification through execution, optimization, and reporting.

• Use AI to develop, launch, and continuously optimize highly targeted campaigns at scale.

• Identify and implement new AI marketing tools, agents, and technologies that improve productivity and campaign performance.

• Own paid digital advertising across Google, LinkedIn, and other relevant channels.

• Work with SEO/ GEO firm on strategies to increase organic visibility, high‑intent traffic, and inbound demand.

• Own website conversion strategy, landing pages, forms, CTAs, and digital campaign experiences.

• Build targeted campaigns across key accounts, personas, industries, and use cases.

• Partner closely with Sales to align campaigns with target accounts, pipeline goals, messaging, and GTM priorities.

• Build automated nurture and lifecycle programs that move prospects through the funnel.

• Own marketing analytics, attribution, and reporting across pipeline, conversion, CAC, engagement, and ROI.

What We're Looking For

• 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing, ideally within B2B SaaS or technology.

• Proven ability to build demand generation programs that contribute directly to pipeline and revenue.

• Equally comfortable developing the strategy and executing the work yourself.

• Demonstrated experience using AI as a meaningful part of day‑to‑day marketing execution, not simply experimenting with individual AI tools.

• Strong understanding of AI-powered campaign creation, personalization, automation, content development, research, and analytics.

• Strong experience with paid acquisition, particularly Google and LinkedIn.

• Strong knowledge of SEO, AI search optimization, organic acquisition, and website conversion.

• Experience with CRM, marketing automation, analytics, attribution, and modern marketing technology.

• Strong understanding of B2B buying journeys and complex enterprise sales cycles.

• Highly analytical and comfortable using data and AI to identify opportunities and make rapid decisions.

• Builder mentality with the ability to operate in an early‑stage, fast‑moving environment.