Marketing Lead

Rabot; Arlington (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Base salary + quarterly performance/PR

Equity

Ownership of marketing function

Direct access to founders

AI tools and team usage

Job summary

Rabot in Arlington, TX is seeking its first dedicated marketing hire to turn foundations into pipeline. You will own positioning, messaging, content, and demand generation, reporting to a co-founder and collaborating with sales, product, and leadership.

This role requires hands-on execution, not just strategy, and you will use AI tools to accelerate results. You’ll build repeatable marketing processes, manage the website for conversions, and support co-marketing with distribution partners.

Qualifications

• You learn fast and pick up hard things quickly, even in a startup.
• You write clearly and can explain a technical product to non‑technical buyers.
• You use AI tools daily to accelerate work, not as gimmicks.
• You ship rough ideas and iterate with incomplete information.
• You think in systems and want to own a function, not just execute a playbook.

Responsibilities

• Own Rabot positioning and ensure consistent messaging for VP Ops and leaders.
• Build and run demand generation across paid, organic, events, and partnerships.
• Write case studies, product narratives, landing pages, and email sequences.
• Leverage AI tools for content, research, data analysis, and campaigns.
• Create repeatable marketing processes and scalable workflows.
• Own the website and optimize for conversions.
• Support co‑marketing with distribution partners and joint content.
• Set up attribution and track pipeline contribution and conversions.
• Engage with sales, listen to customer calls, and learn from support tickets.

Skills

Fast learner

Clear writing

AI tooling experience

Systems thinking

Ownership mindset

Tools

GA4

Mixpanel

SQL

Zapier/Make

Job description

About Rabot

Rabot builds vision AI for warehouse packing operations. Cameras watch the pack line, software figures out where things are slow or wrong, and operators get real-time feedback that actually changes how they work. Customers stick around because it measurably improves their output.

We're venture-backed with distribution partnerships with major industry players. The product works. Now we need someone to own marketing.

The role

You'd be our first dedicated marketing hire. The foundations exist: positioning, messaging, brand, infrastructure. The founding team built those. What's missing is someone whose full-time job is turning all of that into pipeline.

You'll report to a co-founder and work with sales, product, and leadership directly. You'll have budget and tools. We care about what you produce, not how many years you've been producing it.

In-person in Arlington, TX. Not remote.

What you'll do

• Figure out how to talk about Rabot in a way that lands with VP Ops and fulfillment leaders. Own the positioning and keep it consistent.

• Build and run demand gen. Paid, organic, events, partnerships, outbound support. Whatever gets qualified conversations, measured by what actually converts.

• Write case studies, product narratives, landing pages, email sequences. Stuff our buyers actually read.

• Use AI tools heavily. You'll have access to them and we expect you to use them for content, research, data analysis, campaign work. You decide what's good; the tools handle throughput.

• Build processes that repeat. This isn't a series of one-off campaigns.

• Own the website. It should convert, not just look nice.

• Support co-marketing with our distribution partners. Joint content, channel enablement.

• Set up attribution, track pipeline contribution and conversion rates. Know your numbers.

• Talk to sales, sit in on customer calls, read support tickets. Use what you learn.

Who you are

• You learn fast. Maybe you don't have a decade of B2B marketing experience, but you've picked up hard things quickly before. Could be a first job, a side project, freelance, or something you built yourself.

• You write well. Clear and direct. You can explain a technical product to someone who isn't technical without making it sound dumb. This matters more than anything else for this role.

• You use AI tools every day, not as a gimmick but as how you actually get work done.

• You'd rather ship something rough and fix it than plan for a month. You're fine deciding with incomplete info.

• When you don't know how to do something, you figure it out instead of waiting to be taught.

• You think about systems, not just individual pieces of content.

• You want to own a function, not execute someone else's playbook.

Nice to have

• You've marketed technical products to operations or industrial buyers. You know what it's like to sell something abstract to someone concrete.

• You've built marketing workflows with AI tools, Zapier, Make, or code.

• Some background in logistics, warehousing, fulfillment, or supply chain.

• Comfortable with analytics tools like GA4, Mixpanel, or SQL.

• You've built something from nothing before: a content brand, a newsletter, a side business, a marketing function at a startup.

• Comfortable with APIs and integrations. Not an engineer, but you can wire tools together.

What we offer

• Base salary plus a quarterly performance bonus tied to pipeline and revenue. Bonus is uncapped.

• Equity. A real stake, not a token grant.

• You'd own marketing at a company with paying customers and a clear market.

• Direct access to founders.

• AI tools and a team that actually uses them internally.

Comp

We want someone who bets on themselves. If you're optimizing purely for guaranteed base, this probably isn't the right fit. If you want to get paid based on what you build, this structure works.

Rabot is an equal opportunity employer.