Remote Growth Marketing Lead - AI Data Marketplace

Handshake; Nashville (TN); Vor Ort; USD 180.000 - 270.000; Vollzeit

Benefits dieser Stelle

Equity in a fast-growing company

401(k) match

Parental leave

Zusammenfassung

Handshake is rapidly building a new growth engine for the supply side of a data marketplace. We are seeking a founding marketing leadership��� role to set strategy, identify audiences and channels, and build a repeatable path from first touch to pipeline and revenue.

You will execute the initial campaigns in close collaboration with our senior leadership and across sales, operations, product, and legal. You will move seamlessly between strategy and hands-on execution, with the autonomy to shape

Qualifikationen

• 7+ years in B2B growth, demand generation, or full‑stack marketing, including recent execution of campaigns and building acquisition systems.
• Built an acquisition motion from zero to one with measurable impact.
• Strong command of funnel math and business economics; can forecast and explain stage‑by‑stage conversions.
• Ability to work directly with data using SQL, spreadsheets, and analytics tools.
• Practical fluency with modern growth tools, AI, and automation; implemented workflows across multiple systems, comfortable with APIs.
• Creative channel judgment; identified audiences or channels beyond the standard playbook and delivered measurable results.
• Strong messaging and conversion instincts for founders and business leaders, and ability to carry message through campaigns and product experience.
• Experience working closely with SDR and sales teams with shared accountability for qualification and closed business.

Aufgaben

• Own the marketing strategy, including segmentation, positioning, channel priorities, and investment decisions.
• Build and optimize the funnel across paid, outbound, referral, partner, product, and lifecycle channels.
• Measure results through qualified pipeline and revenue, and continuously test and shift investment toward what works.
• Launch initial campaigns, landing pages, nurture programs, messaging, and sales materials while creating playbooks to scale.
• Develop repeatable growth motions with measurable attribution and forecasted impact.
• Establish enrichment, intent, automation, attribution, and reporting systems needed to scale.

Kenntnisse

B2B growth

Demand generation

Full‑stack marketing

Campaign execution

Acquisition funnels

SQL data analysis

Growth tools & automation

Messaging & positioning

Sales alignment

Tools

SQL

Spreadsheets

Analytics tools

APIs & webhooks

Low-code tools

Jobbeschreibung

Handshake is rapidly building a new growth engine for the supply side of a data marketplace. We are seeking a founding marketing leadership��� role to set strategy, identify audiences and channels, and build a repeatable path from first touch to pipeline and revenue.

You will execute the initial campaigns in close collaboration with our senior leadership and across sales, operations, product, and legal. You will move seamlessly between strategy and hands-on execution, with the autonomy to shape