Marketing Lead

New York Technology Partners; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

New York Technology Partners is seeking an experienced marketing leader to oversee global marketing strategies. The role involves developing branding, digital, and PR initiatives, leading demand generation efforts, and providing strategic guidance to senior leaders. Candidates should have 15+ years in B2B marketing, preferably in consulting or tech, along with an MBA or equivalent degree. The position is based in New York, offering a dynamic environment and opportunities for innovation in marketing.

Qualifications

• 15+ years of B2B marketing experience in consulting, tech, or professional services.
• Demonstrated success with global, integrated marketing programs.
• Familiarity with AI-enabled marketing tools preferred.

Responsibilities

• Develop and implement global marketing strategies across various channels.
• Lead worldwide demand generation efforts in partnership with sales.
• Provide data-backed strategic guidance to senior leaders.

Skills

B2B marketing experience

AI-enabled marketing tools

Strong communication abilities

Strategic thinking

Operational execution skills

Education

MBA or equivalent in Marketing or Business

Job description

• Develop and implement global marketing strategies across branding, digital, PR, analyst relations, events, social media, and ABM
• Ensure alignment with business objectives while tailoring messaging for regional markets with a consistent global voice
• Leverage AI tools to generate insights and improve campaign performance

Lead Generation & Engagement

• Lead worldwide demand generation efforts in partnership with sales
• Design and execute thought leadership and nurturing initiatives
• Oversee event marketing and activations at key industry gatherings
• Run digital campaigns and co-marketing initiatives with partners
• Support account-based marketing for strategic accounts in collaboration with sales teams
• Deliver account insights, market research, and competitive analysis
• Create sales materials, messaging frameworks, and enablement resources
• Assist major deal pursuits with customized content and executive engagement

Thought Leadership & Executive Influence

• Provide data-backed strategic guidance to senior leaders
• Develop executive-level content to strengthen market positioning
• Build relationships with industry groups, academic institutions, and media
• Engage analysts and represent the organization at global events

Marketing Operations & Team Leadership

• Manage and mentor a distributed global marketing team
• Oversee budgets and track performance metrics such as leads, conversions, pipeline impact, and ROI
• Coordinate planning calendars to align global and regional efforts
• Use AI-driven analytics to refine campaigns and content
• Produce case studies and customer success stories

Success Metrics

• Growth in marketing-driven pipeline and revenue
• Brand visibility and digital reach
• Efficiency of demand generation (cost per lead, conversion rates)
• ROI from events and sponsorships

Qualifications

• 15+ years of B2B marketing experience in consulting, tech, or professional services
• Demonstrated success with global, integrated marketing programs
• Familiarity with AI-enabled marketing tools preferred
• Strong communication and executive storytelling abilities
• Strategic thinker with strong operational execution skills
• MBA or equivalent in Marketing, Business, or a related field
• Experience leading cross-functional teams in complex, matrixed environments