Senior Marketing Manager, Events & ABM Programs - Enterprise Data & AI Governance

Executive Alliance; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Executive Alliance is seeking a Senior Marketing Manager, Events & Account-Based Marketing to lead North America campaigns at their New York office. The role focuses on developing and executing integrated marketing strategies for enterprise data management solutions. The ideal candidate will have over 8 years of B2B marketing experience, particularly in regulated industries. This largely remote position requires attendance at company events one day monthly, with about 15-20% travel involved to support marketing activities.

Qualifications

• 8+ years of experience in B2B marketing, focusing on enterprise software.
• 5+ years in demand generation and ABM.
• Strong writing skills for creating campaign briefs.

Responsibilities

• Build and execute integrated campaigns creating qualified pipeline.
• Own ABM programs for priority accounts.
• Plan and execute executive-level marketing events.

Skills

B2B marketing experience

Campaign planning

Lead conversion

Regulated industry understanding

C-level marketing

Tools

Salesforce

HubSpot

Marketo

Job description

Executive Alliance is pleased to represent our client who are a global market-leading information governance and enterprise data management solutions provider who develop, sell and service their solutions for enterprise software customers and strategic partners.

They are seeking a Senior Marketing Manager, Events & Account-Based Marketing to lead North America campaigns, ABM, field marketing, and executive-level demand programs.

NOTE: This is a largely remote role where the ideal candidate is located in the Eastern US or Midwestern Time Zones AND should be accessible to company/regional HQ in metropolitan New York/New Jersey metro area 1 day per month with a 15-20% travel requirement participating in company meetings, conferences, events and trade shows.

No C2Cs, international, out of area applicants or those seeking visa sponsorship support will be considered.

Role Overview

The Senior Marketing Manager will lead North America campaigns, ABM, field marketing, and executive-level demand programs.

This is a hands-on role for a senior marketer who can understand the strategy quickly, build the plan, align with Sales, and start executing. The right person will know how to market complex enterprise technology to regulated industries and C-level buying committees.

This person will help drive demand across priority accounts, industries, and personas including CIOs, CDOs, CISOs, General Counsel, Compliance leaders, eDiscovery leaders, Risk leaders, and AI stakeholders.

This is not a task-only marketing role. It is not an event logistics role. It is not a social posting role. This is a revenue-focused campaign and ABM role for someone who can

connect the dots between market strategy, buyer pain, Sales priorities, campaign execution, and lead conversion.

The Senior Marketing Manager will work closely with the Director of Marketing, Product Marketing, Digital Marketing, Sales, agencies, partners and executive stakeholders.

What You Will Own

Build and execute integrated campaigns that create qualified pipeline in North America.

Campaigns may include email, webinars, landing pages, nurture flows, content syndication, paid programs, field events, executive roundtables, partner programs, and sales follow-up plays.

You will be expected to understand the audience, shape the offer, define the call to action, coordinate execution, monitor conversion, and improve performance.

ABM and Target Account Marketing

Own ABM programs for priority accounts, industries, and buying committees.

You will work with Sales to define target accounts, segment audiences, build account plays, coordinate outreach, and support movement from engagement to qualified meeting to opportunity.

The right candidate should be comfortable with 1:1, 1:few, and 1:many ABM motions.

Executive Events and Field Programs

Plan and execute C-level marketing programs, including executive dinners, roundtables, private briefings, webinars, industry events, partner events, and conference participation.

This role requires someone who can do more than manage logistics (although that will be required as well). You will define the audience, theme, invitation strategy, speaker plan, follow-up process, and success metrics.

You should be comfortable participating in executive events and working directly with Sales and leadership to drive business outcomes.

Sales Partnership and Conversion

Work closely with Sales to improve lead conversion, meeting creation, opportunity progression, and campaign follow-up.

You will help answer the questions that matter:

Who are we targeting? Why will they care? What is the trigger? What should the rep say? What happens after the first touch? How do we know if it worked?

You should be comfortable challenging weak handoffs, unclear CTAs, poor follow-up, and activity that does not create pipeline.

Regulated Industry Marketing

Build campaigns for regulated and risk-sensitive industries such as financial services, healthcare, government, insurance, legal, and other high-governance enterprise markets.

You should understand how to market to buyers who care about control, compliance, auditability, legal defensibility, security, risk reduction, and proof.

GenAI-Enabled Marketing

Use GenAI responsibly to improve speed, quality, and productivity.

You should be comfortable using AI tools for campaign planning, account research, content drafts, personalization, event preparation, rep follow-up support, reporting summaries, and workflow improvement.

You do not need to be an AI expert, but you must be curious, practical, and willing to keep learning.

Key Responsibilities

• Build and execute North America campaign plans tied to pipeline goals.
• Own ABM planning and execution for priority accounts and industries.
• Create campaign briefs that define audience, pain, message, offer, channels, follow-up, and success metrics.
• Plan and execute executive-level events, webinars, roundtables, conferences, and field programs.
• Partner with Sales to define target accounts, meeting goals, lead follow-up, and opportunity conversion.
• Partner with Product Marketing to turn platform messaging into campaigns for regulated buyers.
• Partner with Digital Marketing on LinkedIn, video, paid programs, campaign amplification, and social promotion.
• Partner with the Director of Marketing on campaign operations, reporting, website coordination, agencies, and execution timelines.
• Support periodic EMEA programs, including webinars, campaigns, regional events, or adaptations of North America campaigns.
• Analyze campaign performance and recommend improvements to increase conversion and pipeline impact.
• Support partner and ecosystem campaigns where they help drive qualified demand.
• Use GenAI tools to improve marketing execution while maintaining accuracy, compliance awareness, and brand consistency.

Required Experience

• 8 or more years of B2B marketing experience, preferably in enterprise software, SaaS, data, cybersecurity, compliance, legal technology, cloud, AI, or information governance.
• 5 or more years of hands‑on experience in campaigns, demand generation, ABM, field marketing, or integrated marketing.
• Proven experience marketing to C-level and senior enterprise buyers.
• Experience building campaigns for regulated or risk-sensitive industries.
• Strong understanding of enterprise sales cycles and complex buying committees.
• Proven ability to partner with Sales to create pipeline, not just campaign activity.
• Experience planning and executing executive-level events, roundtables, webinars, and field programs.
• Hands‑on experience with campaign planning, segmentation, targeting, nurture, lead follow‑up, and conversion measurement.
• Strong writing skills for campaign briefs, emails, landing pages, event abstracts, webinar copy, and sales follow‑up.
• Comfort with CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or similar tools.
• Strong project management skills and ability to manage multiple programs at once.
• Ability to work independently and move quickly without waiting for perfect direction.
• Comfort using GenAI tools and willingness to keep learning how AI can improve marketing work.

Strongly Preferred Experience

• Experience marketing to CIO, CDO, CISO, General Counsel, Chief Compliance Officer, Head of eDiscovery, Head of Data Governance, Risk, or AI leaders.
• Experience in data governance, information governance, digital communications governance, eDiscovery, cybersecurity, privacy, compliance, legal technology, AI governance, analytics, or cloud infrastructure.
• Experience with Microsoft-centric enterprise markets, including Microsoft 365, Azure, Purview, Copilot, or related ecosystems.
• Experience running ABM for named enterprise accounts.
• Experience building campaigns for financial services, healthcare, government, insurance, legal, or other regulated industries.
• Experience managing executive dinners, roundtables, private briefings, analyst events, or high-touch field programs.
• Experience working in a growth-stage, PE-backed, founder-led, or transformation-stage company.
• Experience working with agencies while still owning the strategy, execution quality, and outcomes internally.

What Makes Someone Successful Here

• You are a senior marketer who thinks like a revenue partner.
• You can take a strategy and turn it into campaigns, account lists, offers, events, nurture flows, and sales plays.
• You are comfortable with C-level buyers and regulated industry language.
• You know that good marketing is not just activity. It is the right message, to the right person, at the right account, with a clear next step and strong follow-up.
• You are organized, but not bureaucratic.
• You can work with Sales without becoming reactive to every request.
• You can use agencies and digital resources without outsourcing ownership.
• You bring campaign discipline, better conversion thinking, stronger event strategy, and commercial focus.