Marketing Intelligence Leader: Social & Campaign Analytics

Hershey Company; New York (NY); On-site; USD 113,000 - 141,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Manager, Marketing Intelligence to drive data-driven decision-making across its marketing organization. You will own organic social and creative analytics, deliver insights on brands, campaigns, and media, and partner with cross-functional teams to optimize performance.

You'll lead measurement strategy, reporting, and learning agendas, translating complex data into actionable recommendations for senior stakeholders.

Qualifications

• 5+ years in marketing analytics or related field.
• Experience in a CPG or consumer products environment preferred.
• Experience analyzing digital marketing performance.
• Ability to present executive-level insights and communicate data-driven stories.
• Experience collaborating with cross-functional stakeholders.

Responsibilities

• Frame complex analytical projects with measurement plans and learnings.
• Lead analytics execution across brands and campaigns.
• Synthesize insights and present to executives with storytelling visuals.
• Build and improve marketing analytics capabilities and dashboards.
• Partner with Brand Marketing, Media, Finance, and agencies to align analytics priorities.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Project management

Critical thinking

Communication

Education

Bachelor's degree in Marketing/Data Analytics

Tools

Power BI

Tableau

Looker

Google Analytics

Meta Ads

DSPs

Excel

Job description

The Hershey Company is seeking a Manager, Marketing Intelligence to drive data-driven decision-making across its marketing organization. You will own organic social and creative analytics, deliver insights on brands, campaigns, and media, and partner with cross-functional teams to optimize performance.

You'll lead measurement strategy, reporting, and learning agendas, translating complex data into actionable recommendations for senior stakeholders.