Consumer Insights Lead — Growth & Innovation

The Hershey Company; Hershey (PA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking an Associate Manager of Consumer Insights based in the United States to independently lead insights and recommendations for 1–2 brands and growth opportunity areas. You will partner with Growth & Marketing, Innovation, R&D, and Sensory teams to turn data into actionable strategies.

The role emphasizes practical data analysis, collaboration, and delivering insights to guide brand strategies and business decisions.

Qualifications

• Experience: 3+ years in consumer insights, market research, data analysis in a business context.
• Bachelor’s degree in Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing, or related discipline.
• Expertise across qualitative and quantitative consumer research methods.
• Strong analytical and critical thinking skills, with the ability to translate insights into clear, actionable business recommendations.
• Strong project management, communication, problem-solving, and cross-functional collaboration skills.
• Ability to navigate ambiguity and manage multiple priorities.

Responsibilities

• Serve as a strategic partner to Growth & Marketing teams, delivering consumer insight-driven recommendations for business decisions.
• Define insights needs and priorities that inform budget planning and areas of focus.
• Lead the design, execution, analysis, and communication of insights and analytics projects.
• Manage relationships with external research agencies and leverage their capabilities to meet business needs.
• Contribute to Consumer Insights team development and the adoption of strong insights practices.

Job description

The Hershey Company is seeking an Associate Manager of Consumer Insights based in the United States to independently lead insights and recommendations for 1–2 brands and growth opportunity areas. You will partner with Growth & Marketing, Innovation, R&D, and Sensory teams to turn data into actionable strategies.

The role emphasizes practical data analysis, collaboration, and delivering insights to guide brand strategies and business decisions.