Global Media Strategy Leader, International

Hershey Company; New York (NY); Hybrid; USD 144,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

PTO & flexible hours

Career development

Job summary

The Hershey Company is seeking a Sr. Manager, Consumer Connections Intl to lead global media strategy and governance across international markets.

You will oversee the international media agency network, establish planning standards, measure ROI, and drive best practices while partnering with regional teams to maximize media effectiveness and business impact. Responsibilities include developing strategic planning frameworks, evaluating investment quality, and guiding capability-building to

Qualifications

• 7+ years of experience in media strategy, communications planning, integrated marketing, advertising, or related disciplines.
• Experience developing integrated media strategies across digital, social, video, CTV, retail media, and emerging channels.
• Strong understanding of media measurement, attribution, audience planning, campaign performance, and optimization practices.

Responsibilities

• Lead media planning and strategy process and timelines for international markets ensuring objectives connect to regional execution.
• Support media investment planning and optimization decisions by evaluating performance and identifying opportunities.
• Manage day-to-day relationships with media agencies, platform partners, and external vendors; ensure strategic, insight-driven deliverables.
• Translate campaign results and audience insights into recommendations to improve future planning and investment decisions.
• Explore new media opportunities, measurement approaches, and emerging technologies to strengthen Hershey's consumer connections capabilities.

Skills

Media strategy

Communications planning

Integrated marketing

Advertising

Cross-functional leadership

Agency management

Education

Bachelor's degree

Job description

The Hershey Company is seeking a Sr. Manager, Consumer Connections Intl to lead global media strategy and governance across international markets.

You will oversee the international media agency network, establish planning standards, measure ROI, and drive best practices while partnering with regional teams to maximize media effectiveness and business impact. Responsibilities include developing strategic planning frameworks, evaluating investment quality, and guiding capability-building to