Consumer Insights Lead — Associate Manager

Hershey Company; Hershey (PA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Job summary

The Hershey Company is seeking an Associate Manager, Consumer Insights to independently lead consumer insights and recommendations guiding innovation and brand strategies. You will analyze complex datasets, interpret market, consumer, and competitive trends, and translate findings into clear business recommendations.

In this US-based role, you will lead insights development for 1-2 brands and 1-2 growth opportunity areas, partnering across Consumer Insights & Intelligence, Growth & Marketing,

Qualifications

• 3+ years of practical experience in consumer insights, market research, data analysis, or a related field within a business context.
• Bachelor’s degree is required, preferably in Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing, or a related discipline.
• Expertise across qualitative and quantitative consumer research methods.
• Strong analytical and critical thinking skills, with the ability to integrate diverse data sources.
• Ability to translate insights into clear, actionable business recommendations.
• Strong project management, communication, problem-solving, and cross-functional collaboration skills.

Responsibilities

• Serve as a strategic partner to Growth & Marketing teams, delivering consumer insight-driven recommendations for business decisions.
• Define insights needs and priorities that inform budget planning and areas of focus.
• Lead the design, execution, analysis, and communication of insights and analytics projects.
• Manage relationships with external research agencies and leverage their capabilities to meet business needs.
• Contribute to Consumer Insights team development and the adoption of strong insights practices.

Skills

Analytical thinking

Cross-functional collaboration

Project management

Communication

Ambiguity navigation

Education

Bachelor’s degree

Job description

The Hershey Company is seeking an Associate Manager, Consumer Insights to independently lead consumer insights and recommendations guiding innovation and brand strategies. You will analyze complex datasets, interpret market, consumer, and competitive trends, and translate findings into clear business recommendations.

In this US-based role, you will lead insights development for 1-2 brands and 1-2 growth opportunity areas, partnering across Consumer Insights & Intelligence, Growth & Marketing,