Remote International Brand & Portfolio Strategy Lead

Talantir; United States, Northern America, Americas; Hybride; USD 100 000 - 150 000; Plein temps

Résumé du poste

The Hershey Company is seeking a Manager, International Brand & Portfolio Strategy and Performance to shape and accelerate the international brand portfolio. This role partners with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive strategy, portfolio prioritization, and performance management across global markets.

You'll lead consumer insights, analytics, and marketing best practices to unlock growth, strengthen brand health, and ensure in-market

Qualifications

• 5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights.
• Strong analytical and performance management capabilities.
• Experience working across international or multi-market environments.
• Bachelor’s degree required; MBA preferred

Responsabilités

• Shape and evolve international brand strategies and brand roles by market.
• Support portfolio prioritization and long-range brand planning.
• Lead ongoing performance management for international brands.
• Develop integrated dashboards linking brand health, business results, and marketing effectiveness.
• Identify performance gaps and recommend actions to accelerate growth.
• Leverage consumer and shopper insights to inform brand and portfolio decisions.
• Synthesize insights across markets to identify scalable growth opportunities.
• Champion consumer-centric decision making.
• Advance marketing excellence and best practices across international markets.
• Identify and scale winning brand and marketing approaches.
• Strengthen connections between strategy, execution, and learning.
• Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance.
• Influence through insight-driven storytelling and clear recommendations.

Connaissances

Brand strategy

Portfolio strategy

Marketing analytics

Insights

Formation

Bachelor’s degree

MBA preferred

Description du poste

The Hershey Company is seeking a Manager, International Brand & Portfolio Strategy and Performance to shape and accelerate the international brand portfolio. This role partners with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive strategy, portfolio prioritization, and performance management across global markets.

You'll lead consumer insights, analytics, and marketing best practices to unlock growth, strengthen brand health, and ensure in-market