Senior Creative Strategy Lead — Multi-Channel Brand Impact

Hershey Company; New York (NY); On-site; USD 144,000 - 180,000; Full time

Benefits offered by this job

Health & Wellbeing

401(k) with company match

Paid time off

Growth opportunities

Job summary

The Hershey Company is seeking a Senior Manager Creative Strategy to lead strategic advertising and marketing initiatives that shape brand outcomes. You will independently manage enterprise-wide workstreams with internal teams, agencies, and external partners to deliver integrated campaigns with measurable impact.

Ideal candidates bring 7+ years of experience, strong stakeholder influencing skills, and a track record of guiding junior team members.

Qualifications

• 7+ years in creative strategy, advertising or brand marketing.
• Experience leading integrated campaigns across channels.
• Translate consumer insights into creative strategies.
• Manage complex projects, budgets and agencies.
• Understand segmentation, media channels and metrics.
• Influence senior stakeholders and present strategies.
• Coach and develop junior team members.
• Strong written, verbal, and presentation skills.

Responsibilities

• Lead strategic advertising and marketing campaigns.
• Develop multi-channel campaign strategies.
• Direct campaign execution across media channels.
• Use segmentation and buyer personas to optimize media mix.
• Collaborate with Brand, Media, Insights, Sales, and others.
• Lead agency and external-partner relationships.
• Guide brand activations, promotions, events.
• Evaluate campaigns with data-driven insights.
• Communicate recommendations to senior stakeholders.
• Coach and support junior team members.

Skills

Leadership

Strategic thinking

Communication

Presentation skills

Relationship management

Team coaching

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Master's degree preferred

Equivalent education/experience considered

Job description

The Hershey Company is seeking a Senior Manager Creative Strategy to lead strategic advertising and marketing initiatives that shape brand outcomes. You will independently manage enterprise-wide workstreams with internal teams, agencies, and external partners to deliver integrated campaigns with measurable impact.

Ideal candidates bring 7+ years of experience, strong stakeholder influencing skills, and a track record of guiding junior team members.