Marketing Intelligence Architect — Insights, Taxonomy & Automation

Natixis Investment Managers; Massachusetts; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401k plan

Tuition reimbursement

Student loan repayment program

Wellness benefits

Volunteer programs

Job summary

Natixis Investment Managers seeks a Marketing Intelligence Manager to lead marketing insights, metadata strategies, measurement, and content intelligence. Located in Boston, MA with a hybrid schedule, you will work with Marketing, IT, Data, and Sales to drive governance and analytics that fuel a modern, data-driven marketing organization.

You will transform data into actionable intelligence to optimize content and campaigns, strengthen marketing-to-sales alignment, and support personalization

Qualifications

• 6+ years in marketing analytics or related disciplines with taxonomy/metadata exposure.
• Strong understanding of taxonomy, metadata, and data governance principles.
• Experience with analytics, CRM, marketing automation, and BI tools.
• Ability to translate data into clear, actionable business insights.
• Excellent written and verbal communication across technical and non-technical audiences.

Responsibilities

• Deliver strategic insights and actionable recommendations to improve marketing performance.
• Establish KPIs and reporting frameworks for campaigns, content, and channels.
• Develop metadata and taxonomy standards to improve content discoverability and reporting.
• Evolve taxonomy architecture to enable content reuse and scalable analytics.
• Manage cross-channel dashboards; identify trends and inform Marketing and Sales.
• Leverage AI-enabled tools to automate routine analysis and uncover insights.
• Assess taxonomy and metadata quality across platforms and improve data integrity.
• Partner with Marketing, Sales, IT, Data, and Marketing Operations to improve data access and governance.
• Ensure consistent taxonomy, metadata, and measurement practices across platforms.
• Create training and documentation to help marketers tag and measure content effectively.

Skills

Marketing analytics

Marketing technology

Digital marketing

Data governance

Taxonomy

Metadata

Content optimization

Audience insights

Cross-functional collaboration

Tools

Adobe Experience Cloud

Salesforce

Workfront

Seismic

DAM/CMS

Power BI

SQL

Data warehouse

Job description

Natixis Investment Managers seeks a Marketing Intelligence Manager to lead marketing insights, metadata strategies, measurement, and content intelligence. Located in Boston, MA with a hybrid schedule, you will work with Marketing, IT, Data, and Sales to drive governance and analytics that fuel a modern, data-driven marketing organization.

You will transform data into actionable intelligence to optimize content and campaigns, strengthen marketing-to-sales alignment, and support personalization