Marketing Intelligence Manager

Natixis Investment Managers; Boston (MA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Benefits package

Hybrid work schedule

3 days onsite in Boston

Job summary

Natixis Investment Managers is seeking a Marketing Intelligence Manager to lead marketing insights, metadata strategies, and content intelligence. This hybrid Boston role supports data-driven governance and analytics across marketing, technology, and sales.

You will develop dashboards, standardize taxonomies, and enable personalization and better content performance. The position emphasizes collaboration, training, and scalable data models to improve reporting accuracy.

Qualifications

• 5+ years in marketing analytics or related fields with taxonomy and data governance exposure.
• Experience with analytics, CRM, marketing automation, and BI tools.
• Knowledge of metadata, taxonomy, and content governance principles.
• Familiarity with Adobe Experience Cloud, Salesforce, Workfront, Seismic, and DAM/CMS is preferred.
• Strong storytelling and ability to translate data into actionable insights.

Responsibilities

• Deliver strategic insights to improve marketing performance and lead generation.
• Establish KPIs and reporting frameworks for campaigns and content.
• Govern metadata, taxonomy standards, and content discoverability.
• Maintain taxonomy architecture to support content reuse and analytics.
• Manage cross-channel dashboards and translate data into recommendations.
• Leverage AI-enabled tools to automate analysis and reporting.
• Assess data quality across platforms and identify gaps.
• Collaborate with Marketing, Sales, IT, Data, and Operations teams.
• Ensure consistent taxonomy and measurement across platforms like Workfront, Salesforce, and DAM/CMS.
• Create training and best practices for tagging, measurement, and optimization.

Skills

Marketing analytics

Data governance

Dashboarding

Taxonomy & metadata

Cross-functional collaboration

AI-assisted reporting

Tools

Power BI

SQL

Salesforce

Workfront

Seismic

DAM/CMS

Job description

Natixis Investment Managers is seeking a Marketing Intelligence Manager to help lead the evolution of our marketing insights, metadata strategies, measurement, and content intelligence capabilities. In this role, you will help transform data into actionable business intelligence, enabling teams to better understand audience behavior, optimize content and campaign performance, support personalization efforts, and strengthen marketing-to-sales alignment. Partnering across marketing, technology, data, and business teams, you will drive the governance, analytics, and operational excellence needed to support a modern, data-driven marketing organization. This position is located in Boston, MA and offers a hybrid work schedule, with a minimum of three days onsite in the Boston office each week.

What you will do:

• Deliver strategic insights and actionable recommendations to improve marketing performance, digital engagement, content effectiveness, client experience, and lead generation.
• Establish, maintain, and communicate key performance indicators and reporting frameworks for campaigns, content, digital experiences, channels, and audience engagement.
• Develop and govern metadata and taxonomy standards that improve content discoverability, reporting consistency, personalization, and scalability.
• Evolve and maintain taxonomy architecture to support content reuse, automation, modular content strategies, and enhanced marketing analytics.
• Manage cross-channel performance dashboards, identify trends and opportunities, and translate data into recommendations that support Marketing and Sales objectives.
• Leverage AI-enabled tools and technologies to improve reporting efficiency, automate routine analysis, identify anomalies, and uncover actionable insights.
• Assess taxonomy and metadata quality across platforms, identifying gaps, inconsistencies, and opportunities to strengthen data integrity and reporting accuracy.
• Partner with Marketing, Sales, Digital, IT, Data, and Marketing Operations teams to improve data accessibility, integration, governance, and documentation.
• Ensure consistent taxonomy, metadata, and measurement practices across platforms including Workfront, Salesforce, Seismic, DAM/CMS, marketing automation, analytics, and personalization solutions.
• Create and deliver training, documentation, and best practices that enable marketers and content creators to effectively tag, measure, and optimize content performance.

What you will bring:

• 6+ years of experience in marketing analytics, marketing technology, digital marketing, or related disciplines, with exposure to taxonomy, metadata, and data governance practices.
• Strong understanding of financial services, asset management, or B2B marketing, including campaign performance, digital engagement, content effectiveness, and marketing-to-sales alignment.
• Experience leveraging analytics, CRM, marketing automation, and business intelligence tools to generate insights and support data-driven decision-making.
• Knowledge of taxonomy, metadata, and content governance principles, including how they support content discoverability, personalization, reporting, workflow efficiency, and digital experiences.
• Experience with marketing and content technology platforms such as Adobe Experience Cloud, Salesforce, Workfront, Seismic, DAM/CMS solutions, Power BI, SQL, and data warehouse environments is strongly preferred.
• Experience partnering with marketers, content creators, and business stakeholders to translate business requirements into scalable data models, taxonomy structures, tagging frameworks, dashboards, and reporting solutions.
• Demonstrated ability to identify and resolve data quality, tagging, measurement, and reporting challenges across multiple marketing platforms and data sources.
• Strong written and verbal communication skills, with the ability to translate complex data, taxonomy, and technology concepts into clear, actionable insights for technical and non-technical audiences.
• Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities, meet deadlines, and adapt in a fast-paced environment.

Who we are:

We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.

#NatixisIMCulture

In accordance with the Massachusetts Wage transparency act, the expected annual base salary for this Boston, MA, based position is $100,000 - $150,000. Actual annual base salaries may vary based on factors including but not limited to education, training, experience, and other job-related factors. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include discretionary bonuses and other Natixis sponsored benefit programs.

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.

*Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits.