Marketing Intelligence Lead — Data-Driven Growth & Insights

Elevate; Addison (TX); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Elevate in Addison, TX seeks a Marketing Intelligence Lead to build and lead our Marketing Intelligence function, guiding data-driven decisions through measurement, analytics, experimentation and marketing tech. You will own strategy, governance, and execution across acquisition, lifecycle, digital experience, and marketing effectiveness.

You will lead a growing team, partner with Marketing, Product, and Engineering, develop KPI dashboards, and advance from reporting to predictive insights,

Qualifications

• Bachelor's degree in Marketing, Analytics, Computer Science, Business, or a related field.
• 7+ years of experience in Marketing Analytics, Digital Analytics, Marketing Technology, Business Intelligence, or a related field.
• Experience leading technical teams or centers of excellence.
• Experience developing digital measurement strategies, customer journey analytics, and marketing attribution methodologies.

Responsibilities

• Develop and execute Elevate's Marketing Intelligence roadmap including digital measurement, analytics, customer journey analytics, attribution, KPIs, dashboards, and AI-enabled insights.
• Own digital measurement framework, GA4, GTM, tagging standards, data layer strategy, and data quality monitoring.
• Lead Analytics across GA4, GTM, Power BI, Webflow Analytics, Braze, Snowflake Marketing Mart, and identity resolution capabilities.
• Partner with Enterprise Data and Engineering to incorporate Marketing requirements into data/platform decisions.
• Develop customer intelligence to improve acquisition, engagement, retention, journeys, offer optimization, and ROI.
• Advance Marketing from reporting to customer intelligence and predictive decision-making.
• Co-own Marketing's experimentation across A/B/multivariate testing, landing pages, email, SMS, and journeys.
• Create repeatable testing frameworks to improve marketing performance.
• Translate business objectives into scalable analytics and measurement capabilities.
• Establish enterprise marketing measurement standards and govern KPIs.
• Influence data strategy and foster AI-ready marketing capabilities.

Skills

GA4

Google Tag Manager

SQL

Power BI

Snowflake

Event taxonomy

Data governance

Data quality

Marketing analytics

Leadership

Cross-functional collaboration

Python

AI/ML in marketing

Identity resolution

Cloud data platforms

Education

Bachelor's degree in Marketing, Analytics, Computer Science, Business or related field

Tools

Braze

Webflow

Python

Identity resolution platforms

Job description

Elevate in Addison, TX seeks a Marketing Intelligence Lead to build and lead our Marketing Intelligence function, guiding data-driven decisions through measurement, analytics, experimentation and marketing tech. You will own strategy, governance, and execution across acquisition, lifecycle, digital experience, and marketing effectiveness.

You will lead a growing team, partner with Marketing, Product, and Engineering, develop KPI dashboards, and advance from reporting to predictive insights,