AI-Driven Marketing Analytics Leader

Attain Talent

United States

Hybrid

USD 100,000 - 105,000

Full time

2 days ago

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Benefits offered by this job

Medical, dental, vision plans

Life and disability coverage

Retirement plan with employer match

Generous paid time off and 11 holidays

Job summary

Attain Talent is seeking a Sr. Manager, Marketing Analytics & Insights in the United States, hybrid.

Lead analytics, build AI-enabled Enterprise Intelligence, and partner with IT, Finance and business leaders to drive decision-making across Brand Management, Brand Marketing, Commercial Sales, DTC and Finance. You will move reporting from manual processes to automated, self-service dashboards, establish the analytics operating model, and define KPI frameworks and roadmaps to tie data across

Qualifications

8+ years in marketing, commercial or consumer analytics.
Experience with syndicated POS data (Circana/IRI or Nielsen).
Strong DTC and ecommerce analytics (Shopify, Google Analytics, Klaviyo).
Advanced Excel and Power BI (or Tableau); working knowledge of SQL and ERP data (Dynamics 365 preferred).
Proven ability to turn data into executive-ready recommendations and influence senior leaders.
Experience applying AI and automation to analytics with good judgment on accuracy.

Responsibilities

Own weekly, monthly and quarterly performance reporting by brand, category, channel, customer and SKU.
Deliver regular executive market and performance insight to guide investments.
Maintain KPIs aligned with enterprise measures and Brand P&L.
Lead Circana analysis of POS, share, competitors and retailer performance.
Synthesize consumer/category insight across data sources into implications for decisions.
Measure campaign and channel performance and advise on spend reallocation.