Marketing Intelligence Lead: Data-Driven Growth

American College of Surgeons; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Vacation and holidays

Tuition Reimbursement

Medical insurance

Dental, Vision, and Rx

403(b) Matching

Pension Plan

Employee Assistance Program

Disability Insurance

Life Insurance

Domestic Partner Coverage

Job summary

American College of Surgeons seeks a Senior Manager of Marketing Intelligence to transform raw data from CRM/AMS, marketing automation, and web platforms into predictive insights and actionable recommendations. You will lead audience segmentation, attribution, and marketing measurement, partnering with marketing to ground campaigns in data-driven targeting and precise results.

The role reports to the Associate VP of Marketing in the Strategic Marketing and Communications Division.

Qualifications

• Bachelor's degree required; advanced degree preferred in analytics or related field.
• 7–10+ years in marketing analytics, BI, or data science with marketing/membership context.
• Experience building predictive models (propensity, LTV, churn) and turning them into marketing actions.
• Strong command of multi-touch attribution methodologies and model tradeoffs.
• Proficient with BI/visualization tools (Power BI).
• Experience with Marketo and CRM/AMS data structures for advanced analysis.
• Ability to design and interpret A/B/multivariate tests with statistical rigor.
• Ability to translate findings to executive audiences.

Responsibilities

• Define and lead ACS's marketing intelligence program.
• Build data infrastructure and analytical frameworks for behavior prediction and investment guidance.
• Develop predictive models and audience segmentation frameworks.
• Design multi-touch attribution across channels to guide investments.
• Translate data into clear narratives for senior leadership.
• Collaborate with Marketing to ensure data-informed campaigns and post-campaign measurement.
• Partner with IT to integrate CRM/AMS, Marketo, and analytics platforms; ensure data quality.

Skills

Attribution modeling

BI Visualization

A/B Testing

Executive storytelling

Data-driven marketing

Cross-functional collaboration

AI/ML in marketing

Education

Bachelor's degree

Advanced degree in analytics/data science

Tools

Power BI

Marketo

CRM/AMS platforms

Job description

American College of Surgeons seeks a Senior Manager of Marketing Intelligence to transform raw data from CRM/AMS, marketing automation, and web platforms into predictive insights and actionable recommendations. You will lead audience segmentation, attribution, and marketing measurement, partnering with marketing to ground campaigns in data-driven targeting and precise results.

The role reports to the Associate VP of Marketing in the Strategic Marketing and Communications Division.