Marketing Intelligence & Operations Lead

Amika, LLC.; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Amika, LLC. is seeking a Director of Marketing Intelligence & Operations to lead a small, high-impact team and act as the neutral intelligence hub for the marketing organization.

You will build data systems, consumer insights infrastructure, AI tooling, and operational excellence across Brand, Product Marketing, Consumer Engagement, and field teams. You will govern centralized marketing intelligence, establish a single source of truth, and drive cross-functional alignment with data-driven

Qualifications

• 10+ years in marketing operations, analytics leadership, or related roles.
• Proven track record building centralized marketing analytics.
• Deep experience with go-to-market planning and product launch orchestration.
• Hands-on data analysis, dashboards, attribution modeling, BI tools.
• Familiarity with modern marketing stacks and workflow automation.
• Experience evaluating AI tools for marketing applications.

Responsibilities

• Own centralized marketing intelligence including segmentation, brand tracking, and KPI dashboards.
• Establish single source of truth for marketing data across tools and teams.
• Create dashboards, reports, and playbooks surface insights and trends.
• Lead post-mortems, attribution modeling, and ROI analyses for campaigns.
• Evaluate and implement AI and analytics tools to enhance marketing operations.
• Build attribution frameworks to quantify marketing's revenue contribution.
• Govern budget tracking, ROI measurement, and KPI governance.
• Oversee technology stack roadmap for marketing platforms and automation.
• Develop governance for AI adoption and cross-functional data security.

Skills

Marketing analytics

GTM planning

Data governance

AI tooling

Stakeholder management

Job description

Amika, LLC. is seeking a Director of Marketing Intelligence & Operations to lead a small, high-impact team and act as the neutral intelligence hub for the marketing organization.

You will build data systems, consumer insights infrastructure, AI tooling, and operational excellence across Brand, Product Marketing, Consumer Engagement, and field teams. You will govern centralized marketing intelligence, establish a single source of truth, and drive cross-functional alignment with data-driven