Marketing Growth Manager — Multi-Location Home Services

Barstow & Sons Heating and Cooling; Annapolis (MD); On-site; USD 90,000 - 125,000; Full time

Job summary

Barstow & Sons Heating and Cooling is seeking a Marketing Manager to lead regional marketing across Baltimore, Annapolis, and surrounding markets. You will drive lead generation, optimize PPC/SEO/LSA campaigns, and partner with GMs and agency teams to grow revenue while managing a $3M marketing budget.

You will analyze performance metrics, collaborate with operations, and present strategic insights to leadership. This role emphasizes data-driven decisions and strong cross-functional leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, LSA, paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, LSA, paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, CAC, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth. Ensure brand consistency and strong local presence across locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

Skills

Marketing leadership

Digital marketing

ROI analysis

Budget management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Barstow & Sons Heating and Cooling is seeking a Marketing Manager to lead regional marketing across Baltimore, Annapolis, and surrounding markets. You will drive lead generation, optimize PPC/SEO/LSA campaigns, and partner with GMs and agency teams to grow revenue while managing a $3M marketing budget.

You will analyze performance metrics, collaborate with operations, and present strategic insights to leadership. This role emphasizes data-driven decisions and strong cross-functional leadership.