Baltimore-Area Marketing Manager | Growth & ROI

F.H. Furr Plumbing, Heating, Air Conditioning, and Electrical Inc.; Glen Burnie (MD); On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role oversees a substantial revenue and a multi-million dollar marketing budget, focused on driving lead generation, brand visibility, and marketing performance.

The ideal candidate is strategic and analytical, partnering with General Managers, regional leaders, internal teams, and agency partners to maximize revenue growth and return on marketing

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, CAC, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth; ensure brand consistency and strong local market presence across all supported locations. Present performance results and strategic recommendations to leadership.

Skills

Digital marketing

PPC

SEO

LSA (Local Services Ads)

Lead generation

Analytics

Budget management

Cross-functional collaboration

Communication

Multi-location marketing

Education

Bachelor's degree in Marketing, Business or related field

Tools

Local Services Ads (LSA)

Job description

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role oversees a substantial revenue and a multi-million dollar marketing budget, focused on driving lead generation, brand visibility, and marketing performance.

The ideal candidate is strategic and analytical, partnering with General Managers, regional leaders, internal teams, and agency partners to maximize revenue growth and return on marketing