Multi-Brand Marketing Manager — Local Growth Lead (Baltimore)

F.H. Furr

Farnhurst (DE)

On-site

USD 90,000 - 125,000

Full time

3 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Apex Service Partners is seeking a Marketing Manager to support five service locations in the Baltimore market area. The role drives revenue growth, brand visibility, and lead generation with a $3M marketing budget and ~${3}M revenue Management oversight.

You will partner with GMs and agency partners to maximize ROAS and market share. The ideal candidate has 5+ years in multi-location marketing, strong digital expertise (PPC, SEO, LSA), and proven ROI analytics.

Qualifications

Bachelor's degree in Marketing, Business, or a related field preferred.
5+ years of marketing management experience, preferably supporting multiple locations or brands.
Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
Experience managing significant marketing budgets and evaluating ROI through data and analytics.
Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
Strong communication, presentation, and analytical skills.
Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.Ensure brand consistency and strong local market presence across all supported locations.Present performance results and strategic recommendations to operational and executive leadership teams.