Growth Marketing Manager - Multi-Location (Baltimore)

Barstow and Sons; Annapolis (MD); On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners seeks a Marketing Manager to lead regional campaigns across five Baltimore-area service locations, driving revenue growth, lead generation, and brand visibility.

The role oversees a $3M marketing budget, partners with General Managers, regional leadership, and agencies to maximize ROI and ROAS. This is a full-time, in-person position supporting HVAC, plumbing, and electrical brands.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA).
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate with operations leaders, field teams, agencies, and external partners.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, LSA, paid media, and other channels.
• Partner with General Managers to align marketing initiatives with local business objectives and capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI/ROAS.
• Analyze marketing performance metrics and present insights to leadership.

Skills

Digital marketing

PPC

SEO

Local Services Ads (LSA)

Lead generation

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

CRM systems

Marketing automation

Job description

Apex Service Partners seeks a Marketing Manager to lead regional campaigns across five Baltimore-area service locations, driving revenue growth, lead generation, and brand visibility.

The role oversees a $3M marketing budget, partners with General Managers, regional leadership, and agencies to maximize ROI and ROAS. This is a full-time, in-person position supporting HVAC, plumbing, and electrical brands.